Ford's Gin Designed as Versatile Bartender's Choice

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Ford's London Dry Gin, a collaboration between master distiller Charles Maxwell and gin expert Simon Ford, is described as a juniper-forward mix of nine botanicals that is "deceptively soft, aromatic, fresh and floral." The gin is distilled in England, then shipped to Mendocino County, California to be cut with local well water and bottled at 90 proof, with the goal of creating a versatile "Jack-of-All-Trades" gin that bartenders can use in a variety of cocktails.

Why it matters

As a juniper-forward gin with a complex flavor profile, Ford's aims to provide bartenders with a go-to gin option that can work well in a wide range of cocktails, from martinis to Negronis. The collaboration between an experienced distiller and a gin expert also highlights the continued innovation and experimentation happening in the gin category.

The details

Ford's Gin is distilled in England using nine botanicals sourced from Joseph Flach & Sons Ltd., a company that has been importing botanicals for London gin houses and tea companies since the British Empire era. After distillation, the gin is shipped to Mendocino County, California, where it is cut with local well water and bottled at 90 proof.

• Ford's Gin was launched in 2021.