The 1916 Company Expands to Southern California with New Showroom

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The 1916 Company, a luxury watch and jewelry retailer formed in 2023 through a merger of several prominent brands, has opened its newest showroom in Manhattan Beach, California. The 5,800-square-foot location features dedicated environments for Swiss watch brands like Rolex, Breitling, and Tudor, as well as an extensive jewelry offering and spaces designed for discovery, conversation, and hospitality.

Why it matters

The opening of The 1916 Company's Manhattan Beach showroom marks the retailer's first foray into the Southern California market, which is known for its deep culture of watch collecting and appreciation for craftsmanship. This expansion aligns with the company's strategy to bring its multi-brand luxury retail experience to new high-end markets across the United States.

The details

The centerpiece of the new Manhattan Beach showroom is a 1,350-square-foot Rolex space, designed to embody the brand's elegant aesthetic and provide guests with a unique and personalized experience. Overall, the new location is part of The 1916 Company's growing physical footprint, which now includes seven multi-brand showrooms and six dedicated boutiques for brands like Breitling, Hublot, and Omega across the U.S., as well as locations in Switzerland and Asia.

• The 1916 Company was formed in 2023 through a merger of Hyde Park Jewelers, Radcliffe Jewelers, WatchBox, and Govberg Jewelers.
• The new Manhattan Beach showroom opened in April 2026.

What they’re saying

What’s next

The 1916 Company plans to continue expanding its multi-brand showroom concept across the United States, with the goal of eventually operating all of its locations under the unified The 1916 Company brand.