Beauty Boss: James Pecis, Fashion and Celebrity Hairstylist, Shares Advice on Clean Haircare

The co-founder of Blu&Green discusses the inspiration behind the brand, favorite products, and tips for success.

Apr. 4, 2026 at 4:35pm

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James Pecis, a renowned fashion and celebrity hairstylist, co-founded the clean haircare brand Blu&Green in 2024 with the goal of creating high-performance, plastic-free products that meet the demands of his celebrity and fashion clients. In this interview, Pecis shares the inspiration behind the brand, his favorite products, and advice for success in the beauty industry.

Why it matters

As consumers become more conscious of the environmental impact of their beauty routines, brands like Blu&Green that prioritize sustainability and clean ingredients are gaining traction. Pecis' insights on building a successful clean haircare brand provide valuable lessons for other entrepreneurs looking to enter the growing market for eco-friendly beauty products.

The details

Pecis, a renowned hairstylist who has worked with top models and celebrities, co-founded Blu&Green in 2024 with Kimberly Norcott. The brand was created to address the lack of non-toxic, low-waste haircare options that met the standards of Pecis' high-profile clients. Blu&Green's products are vegan, cruelty-free, and packaged in lightweight, durable materials that are commonly recyclable or biodegradable. The brand is also Certified Plastic Negative, meaning it supports the removal of nature-bound plastic to be recycled and repurposed.

  • Blu&Green was founded in early 2024.
  • The brand's shampoo and conditioner tablets were launched and quickly sold out.
  • Blu&Green's Weekly Repair Mask is the current hero product.
  • The brand's new Daily Shampoo Concentrate and Rise + Set Light Styling Cream will launch in April 2026.
  • Blu&Green will be launching at ShopGood in San Diego this spring.

The players

James Pecis

A fashion and celebrity hairstylist who is the co-founder of the clean haircare brand Blu&Green.

Kimberly Norcott

The co-founder of Blu&Green, a clean haircare brand, who partnered with James Pecis to create the line.

Blu&Green

A line of high-performance, plastic-free haircare products that are powered by clean, bioengineered, and botanically-derived ingredients.

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What they’re saying

“Blu&Green was founded in early 2024. Kim and I saw a problem within the beauty industry — the excessive use of plastic. As a fashion and editorial hairstylist, I experienced the problem most acutely with prestige products that were used backstage at fashion shows and on shoots. We set out to create a plastic-free, high-performance hair care brand that appeals to both professional stylists and consumers.”

— James Pecis, Co-Founder, Blu&Green

“Our initial focus for Blu&Green has been the salon channel. We've been steadily growing in salons in the United States and are focused on building relationships with salon owners and stylists and providing education. We will thoughtfully continue to increase our presence at retail.”

— James Pecis, Co-Founder, Blu&Green

What’s next

Blu&Green plans to continue expanding its presence in salons across the United States and will thoughtfully increase its retail distribution, including launching at ShopGood in San Diego this spring. The brand also has plans to expand internationally over the next few years.

The takeaway

Pecis' journey in creating Blu&Green demonstrates how sustainability-focused entrepreneurs can succeed in the beauty industry by addressing unmet consumer demands for high-performance, eco-friendly products. The brand's focus on building relationships with salon professionals and providing education highlights the importance of a multi-pronged approach to growth in the competitive haircare market.