City Holding Co. Boosts Netflix Holdings by Over 1,000%

Institutional investor significantly increases stake in streaming giant ahead of earnings report.

Apr. 11, 2026 at 8:05am

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An extreme close-up of the inner workings of a high-performance computer server, with a maze of circuit boards, cables, and metallic components, conceptually representing the complex financial infrastructure supporting Netflix's growth.Institutional investors are doubling down on Netflix, betting on the streaming giant's ability to maintain its market dominance.Los Gatos Today

City Holding Co., a financial services firm, grew its holdings in Netflix, Inc. (NASDAQ:NFLX) by 1,163.1% in the fourth quarter, according to a recent SEC filing. The company now owns 66,450 shares of the internet television network's stock, valued at $6.23 million.

Why it matters

The substantial increase in City Holding's Netflix position signals growing institutional confidence in the streaming leader, even as it faces increased competition in the crowded video-on-demand space. This buying activity could help prop up Netflix's stock price ahead of its upcoming Q1 earnings report.

The details

City Holding Co. added 61,189 Netflix shares to its portfolio during the fourth quarter, bringing its total holdings to 66,450 shares. This represents a significant increase from the previous quarter, when the firm owned just 5,261 Netflix shares.

  • City Holding Co. filed its Q4 2025 13F report with the SEC on April 11, 2026.
  • Netflix is scheduled to report its Q1 2026 earnings on April 16, 2026.

The players

City Holding Co.

A financial services firm that provides banking, insurance, and investment products to individual and commercial customers.

Netflix, Inc.

An American entertainment company that provides subscription-based streaming of films, television series, documentaries, and other video content.

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What’s next

Investors will be closely watching Netflix's Q1 2026 earnings report on April 16, 2026 for signs of continued subscriber growth, revenue expansion, and margin improvement, which could further boost the stock.

The takeaway

City Holding's substantial increase in its Netflix holdings underscores the growing institutional confidence in the streaming giant's ability to navigate the competitive landscape and maintain its position as a leader in the on-demand video market.