Morgan Stanley Raises Netflix Price Target to $115

Investment bank cites strong subscriber growth and content pipeline for streaming giant.

Apr. 10, 2026 at 2:05pm

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An extreme close-up of a shiny, metallic Netflix streaming device, dramatically lit against a dark background, representing the company's continued dominance in the digital entertainment market.A close-up of Netflix's latest streaming device symbolizes the company's ongoing leadership in the competitive digital entertainment industry.Los Gatos Today

Investment bank Morgan Stanley has increased its price target for Netflix (NASDAQ: NFLX) stock from $110 to $115, citing the company's strong subscriber growth and content pipeline. The new target represents a potential upside of over 10% from Netflix's current trading price.

Why it matters

Netflix has faced increasing competition in the streaming space from rivals like Disney+, HBO Max, and others, but the company continues to demonstrate its ability to attract and retain subscribers globally. This price target increase suggests Wall Street's confidence in Netflix's long-term growth prospects.

The details

In a research report, Morgan Stanley analysts reiterated their 'overweight' rating on Netflix stock and raised the price target from $110 to $115. The analysts cited Netflix's robust content slate, including high-profile original series and films, as well as the company's success in expanding its international subscriber base. While Netflix faces competitive pressures, the analysts believe the company will maintain its leadership position in the streaming market.

  • Morgan Stanley issued the updated price target on April 10, 2026.

The players

Netflix

A global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 and headquartered in Los Gatos, California, Netflix began as a DVD-by-mail rental service and later expanded into producing and distributing original programming.

Morgan Stanley

A multinational investment bank and financial services company that provides a variety of investment banking, securities, investment management and wealth management services.

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The takeaway

This price target increase from Morgan Stanley suggests that Wall Street remains confident in Netflix's ability to maintain its leadership position in the highly competitive streaming market, even as it faces growing competition from other major players.