Netflix Stock Rises 2.7% on Analyst Upgrade

Shares of the streaming giant climb after Morgan Stanley boosts price target

Apr. 9, 2026 at 9:11pm

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An extreme close-up of the intricate metal components and blinking lights of a Netflix server rack, conveying the technical complexity of the company's content delivery infrastructure.The powerful industrial machinery behind Netflix's global streaming platform reflects the company's technical prowess and operational scale.Los Gatos Today

Netflix, Inc. (NASDAQ:NFLX) saw its stock price rise 2.7% on Thursday after investment bank Morgan Stanley raised its price target on the company's shares from $110 to $115, maintaining an 'overweight' rating. The stock traded as high as $102.34 during the day before closing at $102.05, up from the previous close of $99.39.

Why it matters

Netflix's stock performance is closely watched by investors as the company continues to navigate the competitive streaming landscape. An analyst upgrade can signal increased confidence in the company's long-term prospects and drive investor interest.

The details

Morgan Stanley cited continued growth potential for Netflix as the primary reason for the price target increase. The investment bank believes Netflix will be able to sustain its subscriber base and pricing power despite rising competition from other streaming services.

  • Netflix stock traded higher on Thursday, April 9, 2026.

The players

Netflix, Inc.

A global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content.

Morgan Stanley

A multinational investment bank and financial services company that provides research coverage and investment recommendations on Netflix.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

The takeaway

The analyst upgrade highlights the continued investor interest in Netflix's ability to navigate the competitive streaming landscape and maintain its subscriber base and pricing power.