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Banque Pictet & Cie SA Boosts Netflix Stake by Over 1,000%
Swiss private bank significantly increases its investment in the streaming giant during Q4 2025.
Apr. 2, 2026 at 7:34am
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Banque Pictet & Cie SA, a Swiss private banking firm, boosted its position in shares of Netflix, Inc. (NASDAQ:NFLX) by 1,090% in the fourth quarter of 2025, according to the company's most recent SEC filing. The firm now owns 375,340 shares of the internet television network's stock, worth $35.2 million as of the end of the quarter.
Why it matters
This substantial increase in Banque Pictet's Netflix holdings signals the Swiss bank's confidence in the streaming company's long-term growth potential, even as Netflix faces increasing competition in the crowded video streaming market. The move also reflects broader institutional investor interest in Netflix stock.
The details
Banque Pictet & Cie SA purchased an additional 343,800 shares of Netflix during the fourth quarter, bringing its total position to 375,340 shares. This represents a 1,090% increase from the previous quarter. The bank's Netflix holdings were valued at $35.2 million as of the end of 2025.
- Banque Pictet & Cie SA boosted its Netflix position in the fourth quarter of 2025.
- The firm's holdings were valued at $35.2 million as of the end of the fourth quarter.
The players
Banque Pictet & Cie SA
A Swiss private banking firm that significantly increased its investment in Netflix during the fourth quarter of 2025.
Netflix, Inc.
The American internet television network that is the focus of Banque Pictet's increased investment.
The takeaway
Banque Pictet's substantial increase in its Netflix stake underscores the Swiss bank's confidence in the streaming company's long-term growth potential, even as Netflix faces rising competition in the crowded video streaming landscape.
