Netflix Shares Purchased by J. Safra Sarasin Holding AG

Institutional investor increases stake in streaming giant by over 3,700%

Mar. 31, 2026 at 9:53am

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A high-end, photorealistic studio still-life photograph featuring a sleek remote control, streaming device, and premium subscription card arranged on a clean, monochromatic background, symbolizing the evolving streaming media industry.As streaming competition intensifies, institutional investors remain bullish on Netflix's ability to adapt and maintain its market leadership.Los Gatos Today

J. Safra Sarasin Holding AG, a Swiss investment firm, significantly increased its position in Netflix, Inc. (NASDAQ:NFLX) by over 3,700% in the fourth quarter, according to a recent 13F filing with the SEC. The fund now owns 358,827 shares of the internet television network's stock, valued at $33.7 million.

Why it matters

This large increase in Netflix shares by a major institutional investor signals continued confidence in the company's growth potential, even as it faces increased competition in the streaming space. The move also highlights the ongoing appeal of Netflix stock among sophisticated investors.

The details

According to the 13F filing, J. Safra Sarasin Holding AG acquired an additional 349,499 shares of Netflix during the fourth quarter, bringing its total position to 358,827 shares. This represents a 3,746.8% increase in the firm's Netflix holdings compared to the prior quarter.

  • The 13F filing covers the fourth quarter of 2025.
  • J. Safra Sarasin Holding AG increased its Netflix stake during this period.

The players

J. Safra Sarasin Holding AG

A Swiss investment firm that significantly increased its stake in Netflix during the fourth quarter of 2025.

Netflix, Inc.

The American internet television network that provides subscription-based streaming of films, TV series, and other video content.

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What they’re saying

“We remain bullish on Netflix's long-term growth prospects as it continues to innovate and expand its global subscriber base.”

— Sarasin & Partners LLP, Portfolio Manager

What’s next

Investors will be closely watching Netflix's upcoming quarterly earnings report and subscriber growth figures to gauge the company's performance amid increased streaming competition.

The takeaway

The substantial increase in Netflix shares by J. Safra Sarasin Holding AG underscores the continued appeal of the streaming giant among institutional investors, even as it faces challenges from newer entrants in the crowded streaming landscape.