Crumly & Associates Boosts Netflix Holdings by 920%

Institutional investor significantly increases stake in streaming giant amid price hike announcement.

Mar. 28, 2026 at 8:36am

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An extreme, cinematic close-up of the intricate gears, circuits, and metal components of a high-tech banking computer server, representing the complex financial infrastructure powering Netflix's streaming empire.Crumly & Associates' major investment in Netflix signals institutional confidence in the streaming giant's ability to thrive amid rising subscription costs.Los Gatos Today

Crumly & Associates Inc., a financial services firm, has dramatically increased its holdings in Netflix, Inc. (NASDAQ:NFLX) by 920.1% in the fourth quarter, according to a recent 13F filing with the Securities and Exchange Commission. The fund now owns 19,413 shares of the internet television network's stock, valued at $1.82 million.

Why it matters

This sizable investment by Crumly & Associates suggests institutional confidence in Netflix's ability to weather recent price increases and maintain subscriber growth. The move comes as Netflix announced plans to raise prices on its standard and premium subscription tiers, a move aimed at funding its growing content budget.

The details

In its 13F filing, Crumly & Associates reported adding 17,510 Netflix shares to its portfolio during the fourth quarter, bringing its total holdings to 19,413 shares. This marks a significant increase from the firm's previous position of just 1,903 shares. The investment is seen as a vote of confidence in Netflix's ability to navigate the competitive streaming landscape and continue its subscriber growth trajectory.

  • Crumly & Associates increased its Netflix holdings in the fourth quarter of 2025.

The players

Crumly & Associates Inc.

A financial services firm that significantly increased its stake in Netflix, Inc. in the fourth quarter of 2025.

Netflix, Inc.

An American entertainment company and the world's leading streaming platform, providing subscription-based access to films, television series, documentaries, and other video content.

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The takeaway

This significant increase in Crumly & Associates' Netflix holdings suggests that institutional investors remain confident in the company's ability to navigate the competitive streaming landscape and continue its subscriber growth, even as it raises prices to fund its expanding content budget.