Netflix Stock Surges as Institutional Investors Increase Holdings

Salem Investment Counselors Inc. boosts stake in streaming giant by over 850%

Mar. 24, 2026 at 11:18am

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According to a recent SEC filing, Salem Investment Counselors Inc. significantly increased its holdings in Netflix, Inc. (NASDAQ:NFLX) during the fourth quarter. The institutional investor now owns 28,231 shares of the Internet television network's stock, a staggering 854.7% increase from the previous quarter.

Why it matters

The substantial increase in institutional ownership of Netflix shares signals growing confidence in the company's long-term prospects, despite recent stock price volatility. As a dominant player in the streaming media landscape, Netflix's performance is closely watched by investors as an indicator of broader trends in the industry.

The details

Salem Investment Counselors Inc. purchased an additional 25,274 shares of Netflix stock during the fourth quarter, bringing its total holdings to 28,231 shares worth approximately $2.65 million. This marks a significant shift in the firm's investment strategy, as it previously held a much smaller position in the streaming giant.

  • The institutional investor disclosed the increased Netflix holdings in a filing with the SEC on March 24, 2026.

The players

Salem Investment Counselors Inc.

An investment management firm that oversees a portfolio of stocks and other assets for its clients.

Netflix, Inc.

A global entertainment company that provides subscription-based streaming of films, television series, documentaries, and other video content.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

The takeaway

The significant increase in institutional ownership of Netflix shares suggests that major investors see long-term value in the company's position as a leader in the streaming media industry, despite recent stock price fluctuations. This vote of confidence from a prominent investment firm could signal broader positive sentiment towards Netflix's future prospects.