Sun Mountain Unveils Pencil-Inspired Golf Bag Collab

The limited-edition Sun Mountain x Victus Pencil Bag is a head-turning new design for the golf accessory brand.

Apr. 16, 2026 at 7:55pm

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An abstract, expressionist painting in vibrant neon colors depicting the dynamic motion of a golfer swinging a club, with a prominent focus on a bright yellow and green golf bag in the foreground that resembles a giant Ticonderoga pencil.Sun Mountain's limited-edition Pencil Bag collaboration with Victus injects a burst of creative energy and nostalgia into the world of golf accessories.Los Angeles Today

Sun Mountain, a leading golf bag manufacturer, has partnered with Victus, a sporting goods company known for its baseball bat designs, to create a limited-edition golf bag that looks exactly like a giant Ticonderoga pencil. The bright yellow bag with green and red trim has been generating significant buzz, with tour pros like Joel Dahmen and Merrill Kelly using the unique design. The bag is part of Sun Mountain's effort to appeal to younger consumers and position itself as a fashion-forward brand in the golf accessory space.

Why it matters

The Pencil Bag collaboration represents Sun Mountain's strategy to innovate and differentiate its products to stay relevant with changing consumer preferences in the golf market. By tapping into nostalgia and viral trends like the Victus pencil baseball bat, Sun Mountain is aiming to attract a younger audience and position itself as a brand that delivers both quality and creativity.

The details

The Sun Mountain x Victus Pencil Bag is a full-size stand bag that retails for $350, with a junior version selling for $300. The bag features 10 pockets, a rangefinder pocket, and an 8-inch diameter top with 4 club dividers. Sun Mountain worked closely with Ticonderoga to ensure the design met their licensing standards, resulting in a completely round top and bottom. Tour pros like Joel Dahmen and Merrill Kelly have used the bag, generating significant attention.

  • The Victus pencil baseball bat went viral in 2023 after Bryson Stott of the Philadelphia Phillies used it during the Little League Classic.
  • Sun Mountain launched the Marucci X golf bag, which featured baseball glove-inspired pockets, in 2022.
  • The Sun Mountain x Victus Pencil Bag was released in April 2026.

The players

Sun Mountain

A leading golf bag manufacturer that is 45 years old and considered a legacy-heritage brand in the industry.

Victus

A sporting goods company that specializes in metal and wood baseball bats, including designs that look like pencils and Crayola crayons.

Joel Dahmen

A tour pro who used the Sun Mountain x Victus Pencil Bag at the WM Phoenix Open.

Merrill Kelly

An Arizona Diamondbacks pitcher who used the Pencil Bag in a pro-am event.

Grant Lourdan

The director of marketing and brand strategy at Sun Mountain, who joined the company a year and a half ago after working at Nike for 10 years.

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What they’re saying

“Yeah, it's kinda going crazy. There's been a lot of hype, our retailers love it.”

— Grant Lourdan, Director of Marketing and Brand Strategy, Sun Mountain

“The Maruccis sold out in about a week, that was crazy. An unnamed New York Mets player called me last-minute and said, 'Hey, I've gotta give gifts to some guys on my team.' He ended up buying more than you or I would ever be comfortable with putting on our credit cards. It was a phenomenon.”

— Grant Lourdan, Director of Marketing and Brand Strategy, Sun Mountain

“Authenticity can be delivered in a bright yellow bag (StaySharp) because it's still the same high quality. We're still about what we've always been about, making the best quality products. We speak to true, authentic golfers and a lot of them are walking golfers.”

— Grant Lourdan, Director of Marketing and Brand Strategy, Sun Mountain

What’s next

Sun Mountain plans to release a Masters-themed golf bag and an updated version of its popular Club Glider travel bag in the coming months, as part of its broader efforts to expand its product lineup and appeal to younger consumers.

The takeaway

The Sun Mountain x Victus Pencil Bag collaboration showcases the brand's willingness to take risks and innovate in the golf accessories market, blending nostalgia, viral trends, and high-quality craftsmanship to attract a new generation of golfers.