Los Angeles Rams Unveil Refined Uniforms and Logo for 2026 Season

The team's iconic blue and gold color palette remains, but with sharper details and a modernized Ram logo.

Apr. 16, 2026 at 4:34pm

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A cubist-style painting featuring fragmented, geometric shapes in royal blue, gold, and white, representing the new design elements of the Los Angeles Rams' uniforms and logo.The Rams' modernized uniforms and logo design elements are deconstructed into a cubist-inspired illustration, capturing the team's evolution while maintaining their iconic visual identity.Los Angeles Today

The Los Angeles Rams have announced changes to their uniforms and logo ahead of the 2026 NFL season. While keeping their classic royal blue and gold color scheme, the team has refined several design elements, including removing the jersey nameplates, adding a 'modern horn sleeve' detail, and sharpening the Ram logo's eye and horn shape. The Rams say the updates are about 'elevating their identity with clarity and purpose while carrying their history forward'.

Why it matters

As the Rams enter their second decade back in Los Angeles, the uniform and logo refresh is an opportunity to modernize their brand while maintaining the team's iconic visual identity that resonates with fans. The changes come as several other NFL teams have also unveiled new looks this offseason, keeping the league's visual landscape fresh.

The details

The Rams' primary jersey will now feature a 'modern horn sleeve' detail on the edges, and the team has added white pants to their uniform combinations. The team's logo has also been sharpened, with the Ram's eye now open and painted yellow, and the 'LA' logo horn having a more pointed edge. Additionally, the team name plate has been removed from the front of the jersey.

  • The Rams unveiled the new uniforms and logo on April 16, 2026, ahead of the 2026 NFL season.

The players

Kathryn Kai-ling Frederick

Chief Marketing Officer of the Los Angeles Rams.

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What they’re saying

“As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us. It's a modern refinement—elevating our identity with clarity and purpose while carrying our history forward, and matching the toughness, precision and competitiveness of our team.”

— Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams

The takeaway

The Rams' uniform and logo updates represent an evolution of their iconic brand, sharpening their visual identity while maintaining the team's core colors and design elements that have resonated with fans for decades. As the NFL continues to see teams refresh their looks, the Rams' changes position them to enter their next chapter in Los Angeles with a modernized yet familiar aesthetic.