Steph Curry Reclaims Top Spot in NBA Jersey Sales

Warriors star leads league in merchandise for 6th time in career

Apr. 13, 2026 at 10:40pm

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An abstract, expressionist painting in vibrant neon colors depicting the dynamic movements and energy of a basketball player, with the player's face and jersey number obscured in a blur of brushstrokes.Steph Curry's jersey remains the NBA's top seller, reflecting the enduring popularity of the Warriors' superstar even in an injury-plagued season.Los Angeles Today

Despite missing nearly half the 2025-26 NBA season due to injury, Golden State Warriors point guard Steph Curry has once again topped the league in jersey sales. Curry's jersey was the best-selling in the NBA, followed by Luka Dončić, Jalen Brunson, Victor Wembenyama, and LeBron James.

Why it matters

Curry's consistent popularity with fans, even in an injury-plagued season, underscores his status as one of the NBA's most marketable superstars. The Warriors also remained a top-selling merchandise team, highlighting the enduring appeal of the franchise.

The details

This is the sixth time in Curry's 17-year career that he has led the league in jersey sales. He previously held the top spot in 2023-24 before falling to No. 2 behind Dončić last season. Despite missing significant time due to injury, Curry's jersey remained the most popular among fans, showcasing his enduring appeal.

  • The 2025-26 NBA regular season concluded in April 2026.

The players

Steph Curry

The star point guard of the Golden State Warriors, known for his sharpshooting abilities and leadership on the court.

Luka Dončić

The star point guard of the Los Angeles Lakers, who was the top jersey seller in the NBA last season.

Jalen Brunson

The star point guard of the New York Knicks, who had the third-best selling jersey in the league.

Victor Wembenyama

The highly touted rookie center of the San Antonio Spurs, who had the fourth-best selling jersey.

LeBron James

The veteran star forward of the Los Angeles Lakers, who had the fifth-best selling jersey in the league.

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The takeaway

Steph Curry's enduring popularity with NBA fans, even in an injury-plagued season, solidifies his status as one of the league's most marketable superstars. The Warriors' continued success in merchandise sales also highlights the franchise's broad appeal and loyal fanbase.