Laufey's 'Madwoman' Music Video Celebrates Asian and Asian American Talent

The singer assembled an all-star cast of rising stars for the visually striking video, which puts a diverse spin on classic American imagery.

Apr. 13, 2026 at 10:19pm

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An extreme close-up of shimmering sequins and glittering disco glass, captured in dramatic high-contrast studio lighting to create a visually striking, abstract representation of the glamour and star power of the 'Madwoman' music video.The 'Madwoman' music video celebrates Asian and Asian American talent both in front of and behind the camera, showcasing the vibrant diversity of the creative community.Los Angeles Today

Fresh off her Coachella debut, singer-songwriter Laufey released the star-studded music video for her latest single, 'Madwoman.' The video features an all-Asian and Asian American cast, including breakout actress Lola Tung, Olympic gold medalist Alysa Liu, and more. Laufey and her team, including director Warren Fu and the non-profit organization Gold House, aimed to create a visual that 'reimagines the American Dream as something more diverse and inclusive.'

Why it matters

The 'Madwoman' video represents a significant step forward in Asian and Asian American representation in music and media. Growing up, Laufey felt a 'general lack of representation' for people who looked like her, so this project was an opportunity to be that representation for others. The video's diverse cast and crew also highlight the wealth of Asian talent emerging across various industries.

The details

Laufey assembled an impressive cast for the 'Madwoman' video, including Heated Rivalry actor Hudson Williams, Olympic gold medalist Alysa Liu, KATSEYE's Megan Skiendiel, and The Summer I Turned Pretty star Lola Tung. The video was directed by Warren Fu and shot by DP Andrew Truong, with executive producers Christine Yi and Maiqi Qin of the non-profit organization Gold House. The visuals were inspired by the work of photographer Slim Aarons, blending classic mid-century Americana with Asian influences like mahjong, boba, and dim sum.

  • Laufey released the 'Madwoman' music video in April 2026, shortly after her Coachella debut.
  • The video was filmed in the weeks leading up to Laufey's Coachella performance.

The players

Laufey

A 26-year-old singer-songwriter who released the 'Madwoman' music video, her first major project since performing at Coachella.

Warren Fu

The director of the 'Madwoman' music video, who aimed to 'reimagine the American Dream as something more diverse and inclusive' through the visuals.

Gold House

A non-profit organization that helped bring the 'Madwoman' music video to life, serving as executive producers and producers through their Creative Equity Fund and Gold House Studios.

Hudson Williams

A rising actor who starred in the 'Madwoman' music video, known for his breakout role in Heated Rivalry.

Lola Tung

An actress who appeared in the 'Madwoman' music video, best known for her role in the series The Summer I Turned Pretty.

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What they’re saying

“Growing up, I felt a general lack of representation for people who looked like me in music and media. With the 'Madwoman' video, I wanted to be that representation.”

— Laufey, Singer-songwriter

“It just felt like such a rare experience to have so many people in front of and behind the camera who share a similar cultural background.”

— Warren Fu, Director

“Across our different initiatives and mediums, perhaps the only constant is that we want to support storytelling with AAPI characters and moments that feel like firsts. That feel like they'll become cultural moments that our community can feel the impact of and take pride in.”

— Christine Yi, GM of Gold House Studios and Creative Equity Fund

What’s next

Laufey is expected to continue promoting her new single 'Madwoman' and the accompanying music video, which could lead to additional television performances or interviews discussing the project's significance.

The takeaway

The 'Madwoman' music video represents a significant step forward in Asian and Asian American representation in the entertainment industry. By assembling an all-star cast and crew of diverse talent, Laufey and her team have created a visually striking project that celebrates the rich cultural diversity within the Asian diaspora.