Johnny Depp Launches Caribbean Rum Brand 'Three Hearts' in Star-Studded LA Event

The actor's rare LA appearance celebrates his personal connection to the brand and commitment to supporting local communities.

Apr. 12, 2026 at 9:00am

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An extreme close-up photograph of a glass rum bottle with a textured, glittering surface, capturing the high-end, glamorous aesthetic of the 'Three Hearts' brand.The launch of Johnny Depp's 'Three Hearts' rum brand in Los Angeles showcases the actor's personal touch and commitment to supporting local communities.Los Angeles Today

Johnny Depp's launch of his Caribbean rum brand 'Three Hearts' in Los Angeles was a star-studded affair, attracting a crowd of rock legends and A-listers. The event, hosted by Aerosmith's Steven Tyler, offered a unique insight into Depp's personal life and business ventures, as the actor has infused the brand with sentimental touches and a commitment to supporting local communities.

Why it matters

The launch of 'Three Hearts' highlights Depp's creativity, business acumen, and desire to create something meaningful and impactful. The personal connection he has infused into the brand, combined with his ethical approach to business, is likely to resonate with consumers and establish 'Three Hearts' as a successful and meaningful brand.

The details

The bottle design for 'Three Hearts' was crafted by Depp himself, reflecting his tattoos, personal beliefs, and family. The inclusion of symbols from his ex-wife Vanessa Paradis and their children, Lily-Rose and Jack Depp, adds a layer of sentimentality and emotional depth to the brand. The project was also inspired by the devastating hurricanes that hit the Caribbean islands, pushing Depp and his business partner, Bobby DeLeon, to find ways to support local communities.

  • The launch event took place on April 12, 2026 in Los Angeles.
  • The 'Three Hearts' rum brand was first announced in 2025.

The players

Johnny Depp

An American actor who has launched the Caribbean rum brand 'Three Hearts'.

Steven Tyler

The lead singer of the rock band Aerosmith, who hosted the launch event for 'Three Hearts'.

Bobby DeLeon

Depp's business partner in the 'Three Hearts' rum project.

Vanessa Paradis

Depp's ex-wife, whose symbols are included in the 'Three Hearts' bottle design.

Lily-Rose Depp

Depp's daughter, whose symbols are included in the 'Three Hearts' bottle design.

Jack Depp

Depp's son, whose symbols are included in the 'Three Hearts' bottle design.

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What they’re saying

“The inclusion of symbols from my ex-wife and children adds a layer of sentimentality and emotional depth to the brand.”

— Johnny Depp

“This project was inspired by the devastating hurricanes that hit the Caribbean islands, and we wanted to find ways to support local communities.”

— Bobby DeLeon, Depp's business partner

What’s next

Depp and his team are planning to expand the distribution of 'Three Hearts' rum to additional markets in the coming year, with a focus on supporting more local Caribbean communities affected by natural disasters.

The takeaway

The launch of 'Three Hearts' rum highlights Depp's commitment to creating a brand that is not only personal and sentimental, but also socially responsible and supportive of local communities. This unique combination of personal and business elements is a powerful marketing strategy that is likely to resonate with consumers and establish 'Three Hearts' as a successful and meaningful brand.