Costume Designer Shakes Up 'Euphoria' Look for Season 3

Natasha Newman-Thomas takes over as costume designer, bringing a new aesthetic to the hit HBO show.

Apr. 12, 2026 at 9:24pm

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An abstract close-up image of shattered glass and glittering sequins in high-contrast studio lighting, conceptually representing the glamorous yet chaotic energy of the TV show 'Euphoria'.The costume designer for 'Euphoria' Season 3 is shaking up the show's influential fashion aesthetic with a more mature, individualized look for the characters.Los Angeles Today

When costume designer Natasha Newman-Thomas joined HBO's 'Euphoria' for its long-gestating third season, she had big shoes to fill. The show's trend-setting fashion had become a major part of its cultural impact. Newman-Thomas discussed how she approached updating the characters' looks for the new season, including Nate's high-end Bottega Veneta outfit and Lexi's embrace of vintage fashion.

Why it matters

As one of the most influential TV shows for Gen Z fashion, 'Euphoria' has sparked trends and landed its young cast members major fashion deals. The costume change-up for Season 3 will be closely watched by fans eager to see how the characters' styles evolve as they navigate post-graduation identity crises.

The details

Newman-Thomas took over as costume designer for Season 3 after the previous designer, Heidi Bevins, published a 'Euphoria Fashion' coffee table book. She said the significant time jump between seasons allowed her to move past the characters' established high school looks. Rue is still wearing her signature Converse, but other characters like Nate are dressing more professionally to project success, mixing high-end Bottega Veneta with workwear. Lexi is embracing a more unique, vintage-inspired aesthetic as she explores her identity post-graduation. Newman-Thomas worked closely with showrunner Sam Levinson to craft the new season's fashion, which aims to reflect the characters' evolving lives.

  • In 2023, the show's then-costume designer, Heidi Bevins, published a coffee-table book called 'Euphoria Fashion'.
  • When Season 3 of 'Euphoria' begins, there is a significant time jump since the events of Season 2.

The players

Natasha Newman-Thomas

The new costume designer for Season 3 of 'Euphoria' who is tasked with updating the show's influential fashion aesthetic.

Heidi Bevins

The previous costume designer for 'Euphoria' who published a 'Euphoria Fashion' book in 2023.

Sam Levinson

The showrunner of 'Euphoria' who worked closely with Newman-Thomas to craft the new season's fashion.

Zendaya

The actress who plays the lead character Rue on 'Euphoria'.

Jacob Elordi

The actor who plays the character Nate on 'Euphoria' and has a real-world brand deal with Bottega Veneta.

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What they’re saying

“When Sam and I first started talking about Season 3, he was like, I really love this Gonzo journalist aesthetic for Rue. So for that opening scene, we really did want that reference, but those Abercrombie jackets are way out of our price range. My dear friend Cali DeWitt has a brand called Saint Michael. They had remade that jacket. He was so generous and sourced two of them and gave me his personal jacket.”

— Natasha Newman-Thomas, Costume Designer, 'Euphoria'

“Nate is simultaneously performing as this construction guy, who's a foreman, and also as a super-successful man trying to gain the trust of investors. His employees don't know that it's Bottega. They're just like, Oh it's like a flannel. But the investors are like, Oh, I see that woven leather belt, they see the Rolex, they know what's up.”

— Natasha Newman-Thomas, Costume Designer, 'Euphoria'

“Lexi [played by Maude Apatow]. I'm imagining she went to a liberal arts college and made friends with people who rejected fast fashion because of the environment. She really leans into the uniqueness of her identity and embraces vintage fashion, so other people can't go out and buy the same thing. She's like, This is one of one, baby.”

— Natasha Newman-Thomas, Costume Designer, 'Euphoria'

What’s next

Fans will be eager to see how the characters' new fashion choices reflect their evolving lives and identities as the third season of 'Euphoria' unfolds.

The takeaway

As 'Euphoria' solidifies its status as a major fashion influencer, the costume change-up for Season 3 signals a shift away from the show's established high school aesthetic towards a more mature, individualized look that reflects the characters' post-graduation experiences.