Xbox Celebrates 25 Years with Fanta Collaboration

Iconic gaming characters and flavors come together in a unique anniversary celebration

Apr. 11, 2026 at 11:23am

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An extreme close-up photograph of a shiny, metallic Fanta can lid reflecting a bright, neon-colored Xbox logo, conceptually representing the fusion of gaming and soft drinks in this unique anniversary celebration.The Xbox and Fanta collaboration brings a new level of interactive, cross-platform engagement to gaming fans, blending virtual rewards with physical products.Los Angeles Today

Microsoft is teaming up with Fanta to create a series of special edition cans and bottles featuring iconic Xbox characters and flavors to celebrate the 25th anniversary of the Xbox gaming console. Fans can scan QR codes on the limited-edition packages to unlock in-game rewards, participate in interactive challenges, and even win Xbox-related prizes, blending the virtual and real-world experiences.

Why it matters

This collaboration between Microsoft and Fanta is a fun and innovative way to engage fans and celebrate the rich history of Xbox. It showcases the potential for gaming partnerships to create truly immersive experiences that blur the lines between the digital and physical worlds.

The details

The Fanta cans and bottles will feature flavors inspired by popular Xbox franchises, such as Fanta Grape for Halo and Fanta Pineapple for Forza Horizon. Completing challenges and collecting Fanta Rewards Chests will allow fans to win prizes, including Xbox Game Pass Ultimate subscriptions, controllers, and even consoles. Additionally, an immersive Diablo 4 fan event in Los Angeles will allow players to confront Mephisto, the Lord of Hatred, and unlock exclusive rewards.

  • The limited-edition Fanta cans and bottles will be available starting April 6th, 2026.
  • The Diablo 4 fan event in Los Angeles is scheduled to take place in the summer of 2026.

The players

Microsoft

The multinational technology company that owns the Xbox gaming console and is behind this unique collaboration with Fanta.

Fanta

The popular soft drink brand owned by The Coca-Cola Company, which has partnered with Microsoft to create the limited-edition cans and bottles for the Xbox 25th anniversary celebration.

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What they’re saying

“This collaboration between Microsoft and Fanta is a fun and innovative way to engage fans and celebrate the rich history of Xbox. It's a reminder of how far gaming has come and a glimpse into the exciting future that lies ahead.”

— Roderick King, Writer

What’s next

As the Xbox 25th anniversary celebration continues, fans can look forward to the upcoming Xbox Games Showcase in June, the launch of the highly anticipated Fable reboot, and the return of Master Chief in Halo: Campaign Evolved.

The takeaway

This unique partnership between Microsoft and Fanta showcases the potential for gaming companies to create immersive, cross-platform experiences that blend the virtual and physical worlds, offering fans new and exciting ways to engage with their favorite franchises.