LAFD Learns Media Relations Lessons: 'Reporters Are Not Your Friends'

City newsletter highlights LAFD's struggle to handle media during crises

Apr. 11, 2026 at 4:13pm

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A cinematic painting of a solitary fire engine parked on a dimly lit city street, with warm, diagonal sunlight and deep shadows creating a contemplative, nostalgic mood that captures the LAFD's media relations challenges.The LAFD's struggle to effectively communicate with the media during crises reflects the broader challenge for public agencies to maintain transparency and public trust.Los Angeles Today

The Los Angeles Fire Department is facing challenges in its media relations, with officials acknowledging that they are not equipped to handle crises and that reporters are 'not your friends.' The department's press inquiry and media interview processes have come under scrutiny, as it struggles to respond effectively during high-profile incidents.

Why it matters

Effective media relations are crucial for public agencies, especially during emergencies and high-profile events. The LAFD's difficulties in this area could undermine public trust and transparency, and hinder the department's ability to communicate important information to the community.

The details

According to the report, the LAFD's existing processes for handling press inquiries and interview requests are not sufficient for dealing with crisis situations. Department officials have acknowledged that reporters are 'not your friends' and that the agency needs to improve its media relations strategies.

  • The issues with LAFD's media relations were highlighted in a recent City Hall newsletter published on April 11, 2026.

The players

Los Angeles Fire Department

The fire department responsible for providing emergency services and responding to incidents in the city of Los Angeles.

Alene Tchekmedyian

A reporter who co-authored the City Hall newsletter that discussed the LAFD's media relations challenges.

Rebecca Ellis

A reporter who co-authored the City Hall newsletter that discussed the LAFD's media relations challenges.

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The takeaway

The LAFD's struggles with media relations highlight the importance for public agencies to have well-developed strategies and processes for engaging with the press, especially during high-pressure situations. Improving these capabilities can help foster transparency, maintain public trust, and ensure effective communication with the community.