Dodgers Ink $125M Uniqlo Naming Rights Deal

Five-year partnership renames iconic Dodger Stadium as 'Uniqlo Field'

Apr. 11, 2026 at 5:14am

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The Los Angeles Dodgers have reached a five-year, $125 million naming rights deal with Japanese clothing retailer Uniqlo, renaming their iconic Dodger Stadium as 'Uniqlo Field at Chavez Ravine'. The move has sparked debate among fans, with some expressing disappointment over the loss of the stadium's historic identity.

Why it matters

The Dodgers are a global brand worth $9 billion, and this deal represents a strategic move to capitalize on their popularity and increase revenue. However, the change has divided fans, with some seeing it as a betrayal of tradition and others accepting it as a necessary step for the team's commercial success.

The details

Under the new partnership, Dodger Stadium will now be officially known as 'Uniqlo Field at Chavez Ravine'. The deal is reportedly worth over $125 million, marking a significant departure from the team's past and the stadium's long-standing identity.

  • The Dodgers announced the Uniqlo naming rights deal in April 2026.

The players

Los Angeles Dodgers

A professional baseball team based in Los Angeles, California, and a member of the National League in Major League Baseball.

Uniqlo

A Japanese casual wear designer, manufacturer and retailer that has become a global brand with over 2,200 stores worldwide.

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What they’re saying

“We must balance our team's commercial success with preserving the history and tradition that our fans hold dear.”

— Stan Kasten, President and CEO, Los Angeles Dodgers

“It's a shame to see the Dodger Stadium name go. That place has so much history and meaning to us fans.”

— Jenna Hernandez, Lifelong Dodgers fan

What’s next

The Dodgers will unveil the new Uniqlo Field branding and signage at a special ceremony before the start of the 2026 MLB season.

The takeaway

The Dodgers' naming rights deal with Uniqlo highlights the complex balance between commercialism and tradition in modern sports. While the partnership brings significant revenue, it also risks alienating some fans who feel the team is sacrificing its historic identity.