Sanrio Fans Can Vote for Favorite Characters in Annual Ranking

The 2026 Sanrio Character Ranking contest is now open, allowing fans worldwide to name the cutest Sanrio character.

Apr. 9, 2026 at 8:19pm

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A vibrant, abstract illustration featuring bold, jagged shapes in shades of pink, white, and yellow, conceptually representing the excitement and community of the Sanrio character voting competition.Sanrio's annual character popularity contest encourages fans to celebrate their favorite characters, regardless of ranking.Los Angeles Today

Sanrio's annual Character Ranking contest is now open, giving fans around the world the chance to vote for their favorite Sanrio characters. The competition features 90 Sanrio characters, with the top spots in last year's contest going to popular puppies like Pompompurin, Cinnamoroll, and Pochacco. Fans can cast their votes daily online or by visiting Sanrio stores and cafes across North America, with the chance to snag an 'I Voted' sticker in-store. During the voting period, fans can also enjoy character meet-and-greets and limited-time menu items at select locations.

Why it matters

The Sanrio Character Ranking contest is a highly anticipated annual event that allows the brand's passionate global fan base to engage with and celebrate their favorite characters. The competition generates excitement and brand loyalty, while also providing unique in-person experiences and limited-edition merchandise for fans to enjoy.

The details

The 2026 Sanrio Character Ranking contest is now open, with the theme 'Sending Cheers and Hugs to Everyone Doing Their Very Best.' The competition features 90 Sanrio characters, and fans can cast their votes daily online or by visiting Sanrio stores and cafes across North America. Along with the chance to vote, fans can also snag an 'I Voted' sticker in-store. During the voting period, Sanrio is hosting character meet-and-greets and offering limited-time menu items at select locations, such as the Hello Kitty and Friends Cafe at Universal CityWalk in Los Angeles.

  • The Sanrio Character Ranking contest is an annual event.
  • The 2026 contest is now open for voting.

The players

Sanrio

A Japanese company known for creating and marketing cute and colorful characters, including Hello Kitty, Pompompurin, Cinnamoroll, and Pochacco.

Hello Kitty and Friends Cafe

A themed cafe located at Universal CityWalk in Los Angeles, offering Sanrio character-inspired menu items and experiences for fans.

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What’s next

Fans have until the end of the voting period to cast their votes for their favorite Sanrio characters. The winners of the 2026 Sanrio Character Ranking contest will be announced at a later date.

The takeaway

The Sanrio Character Ranking contest is a unique opportunity for the brand's loyal fans to connect with their beloved characters and participate in a global celebration of all things Sanrio. The event's focus on encouragement and community rather than strict rankings reflects Sanrio's values and helps to foster a sense of inclusivity and appreciation among fans.