Merle Haggard's Iconic Ballad Born Over Hamburgers After Stressful Airport Layover

The country legend's timeless standard 'Today I Started Loving You Again' was inspired by a tender moment with his wife and collaborator Bonnie Owens.

Apr. 9, 2026 at 9:35pm

An extreme close-up photograph of a crumpled paper hamburger wrapper and bag, capturing the gritty texture and material details to represent the humble origins of a timeless country music standard.The unexpected inspiration behind Merle Haggard's country classic 'Today I Started Loving You Again' came from a simple hamburger dinner shared with his wife Bonnie Owens.Los Angeles Today

Merle Haggard's classic country song 'Today I Started Loving You Again' was written over a humble meal of take-out hamburgers, after Haggard and his then-wife Bonnie Owens found themselves exhausted and reconnecting during a stressful layover at LAX airport in the late 1960s. The song, which became a standard covered by countless artists, was born from Haggard's offhand remark to Owens that he felt he had 'started loving her again' after their grueling tour schedule, with both of them recognizing the potential for a powerful song lyric.

Why it matters

Haggard's story behind the creation of this beloved country standard provides a rare glimpse into the personal and creative partnership between the legendary singer-songwriter and his longtime wife and duet partner Bonnie Owens. The song's origins also highlight how inspiration can strike in the most unexpected moments, even amidst the mundane frustrations of travel.

The details

After a particularly grueling months-long tour, Haggard and Owens found themselves exhausted and reconnecting at the luggage carousel at LAX. Haggard turned to Owens and remarked, 'You know, we haven't had time to say hello to each other.' Owens recalled the look of exhaustion on Haggard's face, and he then said the fateful words: 'Today I started loving you again.' Both Haggard and Owens recognized the potential for a powerful song lyric in that simple statement. A few weeks later, as the couple was on the road again, Haggard asked Owens to pick up some hamburgers for their hotel room. It was then that Haggard had written out the full lyrics to 'Today I Started Loving You Again' and played it for Owens, who was 'speechless' at his creation.

  • In the late 1960s, after a grueling months-long tour.
  • A few weeks after the initial inspiration at LAX, Haggard wrote the full song in a hotel room.

The players

Merle Haggard

A legendary country music singer-songwriter who co-wrote the iconic ballad 'Today I Started Loving You Again' with his wife and collaborator Bonnie Owens.

Bonnie Owens

Haggard's wife and longtime duet partner, who co-wrote 'Today I Started Loving You Again' with Haggard after he was inspired by a tender moment between the two of them.

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What they’re saying

“We both heard what had been said, and our professional ears heard it, too.”

— Merle Haggard, Country Music Legend

“I looked at Bonnie and saw the exhaustion all over her face. She stared back, like people do when you look directly into their eyes. And I said, 'You know what?' And she said, 'No, what?' 'Today I started loving you again,' I said.”

— Merle Haggard, Country Music Legend

The takeaway

Haggard's story behind the creation of this beloved country standard provides a rare glimpse into the personal and creative partnership between the legendary singer-songwriter and his longtime wife and duet partner Bonnie Owens. The song's origins also highlight how inspiration can strike in the most unexpected moments, even amidst the mundane frustrations of travel.