Borussia Dortmund Expands Global Reach with 'World Street Series' Initiative

The German club partners with Street Soccer USA to host a youth tournament and community event in Los Angeles.

Apr. 9, 2026 at 7:04am

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A cubist, geometric painting depicting a street football match between youth players in an urban setting, with the players and environment broken down into sharp, overlapping planes of vibrant colors.Borussia Dortmund's 'World Street Series' event in Los Angeles combines the club's global reach with the energy and community spirit of urban football culture.Los Angeles Today

Borussia Dortmund is expanding its global footprint by partnering with Street Soccer USA to host the 'Street Soccer USA LA Cup' in Los Angeles on April 18, 2026. The full-day event at L.A. Live will feature small-sided matches for youth, adult, and corporate teams, with former BVB defender Patrick Owomoyela representing the club. The initiative aims to combine European club identity with urban football culture and social impact.

Why it matters

This event is part of Dortmund's broader strategy to deepen engagement with Hispanic supporters in the United States, Mexico, and beyond. The club sees the 2026 World Cup in North America as a key opportunity to promote German football collectively with the national team and Bundesliga.

The details

The 'Street Soccer USA LA Cup' will transform L.A. Live into a temporary street football venue, running from 8:00 to 22:00 local time. More than 300 participants aged 10 to 14, alongside adult and corporate teams, are expected to take part in the small-sided matches. A dedicated youth tournament presented by Dortmund will also be part of the program.

  • The 'Street Soccer USA LA Cup' will take place on April 18, 2026.
  • Dortmund launched the Spanish-language platform @ElDortmund earlier this year.

The players

Borussia Dortmund

A German professional football club based in Dortmund, known for its passionate fan base and successful youth development program.

Street Soccer USA

A non-profit organization that uses football to combat poverty and strengthen communities, and is the organizer of the 'Street Soccer USA LA Cup' event.

Patrick Owomoyela

A former Borussia Dortmund defender who will represent the club at the event, engaging with fans and supporting participants.

Marc Lingenhoff

The Managing Director of BVB Americas Inc., Borussia Dortmund's North American subsidiary.

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What they’re saying

“Creating opportunities for children to play in environments like this is a core pillar of our partnership with Street Soccer USA. L.A. Live becomes more than just an iconic venue - it becomes a stage where young people can see themselves as part of the global game.”

— Marc Lingenhoff, Managing Director of BVB Americas Inc.

“The tournament once again highlighted the level of interest from Hispanic communities in the United States, Mexico and beyond.”

— Marc Lingenhoff, Managing Director of BVB Americas Inc.

What’s next

Borussia Dortmund are also positioning themselves strategically for the 2026 World Cup in North America, intending to collaborate with the German Football Association (DFB) and the Bundesliga to promote German football collectively during the tournament.

The takeaway

Borussia Dortmund's 'World Street Series' initiative demonstrates the club's commitment to expanding its global reach and engaging with diverse football communities, particularly in the lead-up to the 2026 World Cup in North America.