Thrive Market Launches Climate Action Working Group

New initiative aims to help consumer brands measure and reduce carbon and plastic footprints.

Apr. 8, 2026 at 12:19pm

Got story updates? Submit your updates here. ›

Thrive Market, an online healthy grocery store, has announced the launch of the Climate Action Working Group, a new program developed in partnership with Planet FWD, PCX Markets, and Climate Positive Consulting. The initiative is designed to help Thrive Market's brand partners and owned-brand suppliers measure and reduce their carbon emissions and plastic packaging impacts.

Why it matters

As climate disclosure rules and packaging reporting regulations expand across the U.S., brands are under increasing pressure to back up their environmental claims with real data. This working group provides Thrive Market's brand partners with the tools, resources, and frameworks to measure their carbon and plastic footprints, set science-aligned reduction targets, and demonstrate progress over time.

The details

The Climate Action Working Group will focus on helping brands measure their carbon and plastic footprints and establish reduction targets in its first year. The program aims for 100% of participants to measure their carbon emissions and set science-aligned targets, while brands already measuring emissions will move toward target validation or deeper reductions. Similarly, the Working Group aims for 100% of participants to measure their plastic footprint annually and establish reduction targets, with brands already tracking plastic use demonstrating year-over-year improvement.

  • The program will launch in the first half of 2026.
  • The Plastic track, led by PCX, will launch in the first half of 2026 with webinars and resources to help brands measure their plastic footprint, identify reduction strategies, and prepare for emerging packaging regulations.

The players

Thrive Market

An online, membership-based healthy grocery store founded in 2014 with a mission to make healthy living easy and accessible for everyone.

Planet FWD

A partner organization that will lead the Carbon track of the Climate Action Working Group, providing education, measurement tools, and frameworks to help brands track carbon emissions.

PCX Markets

A partner organization that will lead the Plastic track of the Climate Action Working Group, providing resources to help brands measure their plastic footprint, identify reduction strategies, and navigate packaging regulations.

Climate Positive Consulting

A partner organization that will provide educational sessions and resources to the Climate Action Working Group.

Nick Green

Co-founder and CEO of Thrive Market.

Got photos? Submit your photos here. ›

What they’re saying

“Together, businesses can be a force for good in addressing carbon and plastic footprints. With more than 1,000 brands on our platform, we are mobilizing consumer brands and suppliers across our ecosystem to turn climate ambition into measurable progress.”

— Nick Green, Co-founder and CEO of Thrive Market

“With climate disclosure rules and packaging reporting regulations expanding across the U.S., brands are being asked to back their environmental claims with real data. This working group gives companies a pathway to start measuring their footprint, and, if they choose, commit to science-based climate goals with progress tracked year over year.”

— David Jaber, CEO of Climate Positive Consulting

“The Carbon track starts with measurement fundamentals before moving into target setting and science-aligned reductions, so brands can build a credible baseline and make progress year over year. What makes this working group different is the convening power. When a retailer like Thrive Market mobilizes its entire supplier ecosystem around a shared measurement framework, the impact compounds in a way that individual brand efforts simply can't match.”

— Julia Collins, CEO of Planet FWD

“Getting started with measuring and managing plastic and packaging responsibility can feel overwhelming for many brands. Our goal is to break the process down into practical steps: starting with simple tools and checklists to help companies measure their plastic footprint, then helping them evaluate reduction strategies, offsetting options, and navigating complex EPR compliance requirements with scalable tools and services.”

— Sebastian DiGrande, CEO of PCX Markets

What’s next

In the first year, the Climate Action Working Group will focus on helping brands measure their carbon and plastic footprints and establish reduction targets. The program aims for 100% of participants to measure their carbon emissions and plastic footprint, with brands already measuring these metrics demonstrating progress over time.

The takeaway

By mobilizing its entire supplier ecosystem around a shared measurement framework, Thrive Market is taking a proactive approach to helping consumer brands and suppliers reduce their carbon and plastic footprints. This initiative demonstrates the power of collaboration in driving meaningful progress on critical environmental issues.