Rolling Stones' Vintage Tour Merch Gets a New Life in This Limited-Edition Streetwear Collection

The iconic rock band's classic imagery is featured on a 10-piece capsule collection from Los Angeles label Paly.

Apr. 8, 2026 at 6:21pm

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An extreme close-up of a distressed, faded Rolling Stones t-shirt fabric, captured in dramatic, high-contrast studio lighting to create a gritty, glamorous texture.A limited-edition streetwear collection celebrates the Rolling Stones' iconic visual legacy through a contemporary, high-fashion lens.Los Angeles Today

The Rolling Stones have partnered with Los Angeles-based streetwear brand Paly to launch a limited-edition capsule collection that features the band's most famous iconography, including the Hot Lips logo and lyrics from hits like 'Sympathy for the Devil,' across a range of distressed tees, zip-up sweatshirts, and long-sleeved crewnecks. The 10-piece lineup pulls directly from the band's vintage tour archives to create a nostalgic yet modern streetwear collection.

Why it matters

The Rolling Stones are one of the most influential rock bands of all time, and their visual legacy has had a profound impact on music and fashion over the past six decades. This collaboration with Paly allows the band to retell their iconic story through a contemporary streetwear lens, introducing their classic imagery to a new generation of fans.

The details

The limited-edition capsule collection features 10 pieces that pull directly from the Rolling Stones' vintage tour archives, including a Japan Tour Tee inspired by their 1990 Steel Wheels Tokyo Dome shows, a distressed red zip-up sweatshirt with the Hot Lips logo on the back, and a yellow long-sleeve featuring the lyrics to 'Sympathy for the Devil.' The collection was developed in partnership between Paly, a Los Angeles-based streetwear label known for its narrative-driven approach, and Universal Music Group's merchandising arm Bravado.

  • The Rolling Stones x Paly collection launched on April 8, 2026.

The players

The Rolling Stones

One of the world's greatest rock and roll bands, known for their iconic imagery and influential music over the past six decades.

Paly

A Los Angeles-based streetwear label that often explores the mythology of Hollywood figures through clothing.

Bravado

Universal Music Group's merchandising arm, which partnered with Paly on this Rolling Stones collection.

Matt Young

President and CEO of Bravado, who stated that collaborating with Paly was a 'perfect fit' to celebrate the Rolling Stones' 'iconic visual legacy.'

Kyle Lindgren

The Paly designer who led the creative direction for the Rolling Stones collection, calling it a 'true honor' to celebrate the band's 'mythology' through Paly's lens.

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What they’re saying

“'The Rolling Stones have profoundly influenced music and fashion for six decades, so collaborating with a culture-shaping streetwear brand like Paly is a perfect fit. With this collection, PALY taps into the band's iconic visual legacy and retells the story of classic Stones imagery in a way that feels both nostalgic and unmistakably new.'”

— Matt Young, President and CEO of Bravado

“'It's not every day you get to collaborate with the world's greatest rock & roll band. It's a true honor to celebrate The Rolling Stones' mythology through our own lens.'”

— Kyle Lindgren, Paly Designer

What’s next

The limited-edition Rolling Stones x Paly collection is available for purchase exclusively on the Paly website starting April 8, 2026.

The takeaway

This collaboration between the iconic Rolling Stones and the streetwear label Paly allows the band's classic imagery and mythology to be reinterpreted for a new generation of fans through a contemporary, narrative-driven lens. The collection's blend of nostalgia and innovation showcases the enduring influence of the Rolling Stones on both music and fashion.