Great American Media Partners with Minivela to Develop and Distribute Micro-Drama Slate

Partnership to power launch of Pure Flix Familia, combining mobile-first storytelling, cultural relevance, and brand integration opportunities

Apr. 8, 2026 at 10:58pm

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An extreme close-up of shimmering, high-contrast sequins in a vibrant red and gold color palette, conceptually representing the high production value and glamorous aesthetic of the new micro-drama content slate.The new micro-drama partnership between Great American Media and Minivela promises to bring a touch of Hollywood glamour to mobile-first, culturally relevant storytelling.Los Angeles Today

Great American Media, the leader in faith and family entertainment, has announced a micro drama development, distribution, and marketing partnership with Minivela, the first vertical shorts platform created specifically for U.S. Hispanic and Latin American audiences. The alliance will power the launch and expansion of Pure Flix Familia, a new Spanish-language and bilingual destination dedicated to faith- and family-centered storytelling, set to debut later this year.

Why it matters

The collaboration places both companies at the forefront of the rapidly expanding micro-drama category, combining Pure Flix's established audience in faith and family entertainment with Minivela's creator-driven, mobile-first production model tailored for U.S. Hispanic and Latin American viewers. This partnership underscores Pure Flix's long-term strategy to build a multi-platform ecosystem serving audiences seeking trusted, family entertainment, while positioning Minivela as a key creative and production partner in scaling culturally relevant, mobile-first storytelling.

The details

Under the multi-project agreement, Minivela will produce a curated slate of premium micro-dramas—including original IP and adaptations from Pure Flix's extensive content library—designed specifically for vertical viewing and values-driven audiences. Minivela will leverage Pure Flix's first-party audience insights to inform the development of new micro-dramas and adaptations tailored to family audiences. The slate will include vertical shorts in Spanish, English, and Spanglish, with production anchored in Miami, Los Angeles, New York, and key locations across Latin America.

  • The partnership was announced in New York during the ANA GrowthFronts on April 8, 2026.
  • Pure Flix Familia is set to launch later this year.

The players

Great American Media

The leader in faith and family entertainment, and one of the fastest-growing entertainment networks on television. Great American Media is home to a portfolio of entertainment brands that celebrate faith, family, and country.

Minivela

The first vertical shorts platform created specifically for U.S. Hispanic and Latin American audiences, co-headquartered in Los Angeles and Miami. Minivela is a bilingual vertical shorts entertainment platform dedicated to producing cinematic, culturally resonant drama series.

Bill Abbott

President & CEO of Great American Pure Flix.

Manny Ruiz

Co-founder of Minivela.

Carlos Ponce

Actor, producer, and co-founder of Minivela, who is also set to star in upcoming Pure Flix Familia projects.

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What they’re saying

“Manny and Carlos have a tremendous track record for innovation spanning decades in Hispanic media, entertainment, and cultural storytelling. We're delighted to build Pure Flix Familia with a highly creative and strategic partner that, like us, is deeply committed to storytelling that resonates with Latino audiences across the U.S. and Latin America.”

— Bill Abbott, President & CEO of Great American Pure Flix

“What makes this partnership especially meaningful to me is the opportunity it creates for Latino writers, directors, and creators to bring their voices to values-driven storytelling within the Pure Flix Familia ecosystem.”

— Carlos Ponce, Actor, producer, and Minivela co-founder

“Minivela could not be more aligned with the positive, compelling, faith- and family-centered stories we're being entrusted to create with Pure Flix Familia. At a time when much of the micro-drama space is driven by volume over value, we're proud to partner with Pure Flix to deliver universal stories that truly entertain, uplift, and connect.”

— Manny Ruiz, CEO of Minivela

What’s next

Pure Flix Familia is set to launch later this year as a dedicated Spanish-language and bilingual destination rooted in faith, family, and universal values—expanding the Pure Flix mission to serve one of the fastest-growing and most underserved audiences in the global streaming marketplace.

The takeaway

This partnership between Great American Media and Minivela represents a strategic move to capture the growing demand for culturally relevant, mobile-first storytelling that resonates with U.S. Hispanic and Latin American audiences. By leveraging Pure Flix's established brand and Minivela's expertise in vertical shorts production, the new Pure Flix Familia platform aims to deliver uplifting, family-friendly content that celebrates diversity and shared values.