BudPop Sees Surging Demand for Solventless Live Rosin Gummies

Survey finds 68% of customers shifting away from distillate-based edibles to solventless formats, with live rosin gummies the preferred choice.

Apr. 8, 2026 at 6:01am

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A close-up view of a glass jar filled with vibrant green live rosin gummies, arranged elegantly on a clean, monochromatic background with dramatic studio lighting and deep shadows, conceptually representing the premium quality and solventless extraction process of these cannabis edibles.As consumers increasingly seek out solventless cannabis extracts, live rosin gummies emerge as a premium, full-spectrum alternative to traditional distillate-based edibles.Los Angeles Today

BudPop, a D2C hemp brand based in Los Angeles, recently released findings from its Q1 2026 internal customer survey conducted across more than 1,200 customers. The survey found that 68% of respondents had moved away from distillate-based gummies in favor of solventless formats over the past 12 months, with live rosin gummies being the preferred solventless format for 71% of that group.

Why it matters

The rise of live rosin gummies reflects a broader consumer shift toward solventless cannabis extracts, which are seen as offering a more complete and natural hemp experience compared to heavily refined distillate products. As the legal hemp market matures, brands that can deliver high-quality, full-spectrum extracts are poised to capture growing consumer demand.

The details

Live rosin is a solventless cannabis concentrate produced using only ice water, heat, and pressure, without any chemical solvents like butane or propane. This preserves the plant's original terpene and cannabinoid profile, resulting in a smoother, more balanced effect compared to distillate or live resin gummies. BudPop's survey found customers cited the extraction method, terpene content, lab testing transparency, ingredient quality, and dosage consistency as key factors driving their preference for live rosin gummies.

  • BudPop's Q1 2026 internal customer survey was conducted between January and March 2026.
  • Cannabis market tracking shows rosin products in licensed dispensaries grew 8% in dollar sales year-over-year, with the number of rosin SKUs on shelves rising 11% over the same period.

The players

BudPop

A direct-to-consumer hemp brand based in Los Angeles, California that produces hemp-derived cannabinoid products, including gummies, vapes, flower, and tinctures, formulated with American-grown hemp and manufactured in compliance with the 2018 Farm Bill.

Alex Mora

A quality assurance team member at BudPop.

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What they’re saying

“Our focus is on what's actually inside the product. The lab reports are not a checkbox for us. They're what every customer should ask for before buying anything in this category. When someone asks why live rosin costs more, the answer is in the COA.”

— Alex Mora, Quality Assurance Team Member

The takeaway

As the legal hemp market matures, brands that can deliver high-quality, full-spectrum solventless extracts like live rosin are poised to capture growing consumer demand for a more natural and complete hemp experience compared to heavily refined distillate products.