Staud Launches New Home Collection

The fashion brand expands into lifestyle products with a range of ceramics, leather goods, and textiles.

Apr. 7, 2026 at 10:58pm

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A high-contrast, silkscreen-style illustration featuring a grid of brightly colored, iconic Staud Home products, such as a ceramic vase or leather placemat, rendered in a bold, pop art aesthetic.Staud's new home collection brings the brand's signature style and personality into customers' living spaces.Los Angeles Today

Staud, a popular fashion brand known for its ready-to-wear, swim, and sportswear lines, has announced the launch of its first home collection. The new category includes one-of-a-kind ceramics pieces made in co-founder Sarah Staudinger's Los Angeles studio, as well as curated vintage items, leather goods, and textiles. Standout products include woven leather placemats, coasters, and bins, as well as beaded vases reminiscent of the brand's iconic Tommy bag.

Why it matters

The launch of Staud Home marks a significant evolution for the brand, as it expands beyond apparel into the lifestyle space. This move aligns with the company's goal of offering customers a complete Staud 'point of view' and 'way of living,' beyond just fashion. The new home collection allows the brand to further establish itself as a lifestyle brand and reach customers in new areas of their lives.

The details

The Staud Home collection comprises a range of products, including ceramics, leather goods, and textiles. The ceramics pieces are made in co-founder Sarah Staudinger's personal Los Angeles studio, while the leather items, such as placemats, coasters, and bins, utilize the same buttery leather found in the brand's shoes and handbags. The collection also features beaded vases that echo the design of Staud's iconic Tommy bag.

  • Staud Home launched online and in-store on April 7, 2026.

The players

Staud

A fashion brand known for its ready-to-wear, swim, and sportswear lines, which has now expanded into the home goods category with the launch of Staud Home.

Sarah Staudinger

The co-founder and creative director of Staud, who has overseen the brand's expansion into the home goods space, drawing inspiration from her personal ceramics hobby.

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What they’re saying

“Staud has always been about more than just your wardrobe; it's about a point of view and a way of living. Over the past 10 years, we've been building the world of Staud piece by piece. Home felt like a natural next step, a way to bring that same sense of personality, individuality, and ease into the spaces we live in.”

— Sarah Staudinger, Co-founder and Creative Director, Staud

What’s next

Staud Home is available now online and in-store, with prices ranging from $75 to $2,500.

The takeaway

Staud's expansion into the home goods category allows the brand to further solidify its position as a lifestyle brand, offering customers a comprehensive 'Staud experience' that goes beyond just fashion. The new collection, which includes unique ceramics, leather goods, and textiles, reflects the brand's commitment to individuality, personality, and elevated everyday living.