PlayStation Launches 'The Playerbase' Program to Scan Fan Likenesses for In-Game Appearances

The new initiative starts with Gran Turismo 7, allowing selected fans to be digitally scanned and featured as in-game characters.

Apr. 7, 2026 at 7:09pm

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A highly detailed, glowing 3D macro illustration of a futuristic racing car engine, its internal components illuminated by neon cyan and magenta lights, conceptually representing the technological innovation and digital integration of fan likenesses into the world of Gran Turismo 7.The integration of fan likenesses into the digital world of Gran Turismo 7 exemplifies PlayStation's efforts to bring gamers closer to the gaming experience.Los Angeles Today

PlayStation has announced a new program called 'The Playerbase' that will allow devoted fans to apply to be scanned and included as in-game characters in select PlayStation Studios titles, starting with Gran Turismo 7. Successful applicants will be invited to a visual arts studio in Los Angeles to be digitally scanned and design their own custom logo and vehicle for inclusion in the game.

Why it matters

This program raises questions about the rights and protections for fans who volunteer their likenesses, as they may not have the same legal safeguards as professional actors. It also highlights PlayStation's efforts to bring fans closer to the gaming experience, though some may be concerned about the company's data collection practices.

The details

The Playerbase program will review applicants based on their 'personal connection to PlayStation Studios fandom' and 'engagement with the brand', including how much PlayStation merchandise they own and their history with the Gran Turismo series. Selected fans will then go through video interviews before the final group is chosen to be scanned. PlayStation will cover travel and accommodation costs for those not local to Los Angeles.

  • The Playerbase program was announced on April 7, 2026.
  • The program will initially focus on including fan likenesses in Gran Turismo 7.

The players

PlayStation

The video game brand and console platform owned by Sony Interactive Entertainment.

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What’s next

PlayStation has stated it plans to expand The Playerbase program to include fan likenesses in additional PlayStation Studios titles in the near future.

The takeaway

This case highlights the growing trend of video game companies seeking to more closely integrate their fan communities into the gaming experience, though it raises concerns about data privacy and the rights of fans who volunteer their likenesses.