Virgin Voyages Launches Cruises from Los Angeles

The adults-only cruise line brings its contemporary offerings to the West Coast for the first time.

Apr. 6, 2026 at 10:13pm

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A bold, geometric illustration in the Art Deco style, depicting the sweeping silhouette of a cruise ship against a backdrop of towering, streamlined port structures and airbrushed gradients of color, capturing the grand scale and romance of travel.The arrival of Virgin Voyages' Brilliant Lady at the Port of Los Angeles signals an exciting new era for the city's thriving cruise industry.Los Angeles Today

Virgin Voyages, an adults-only cruise line, has begun sailing from the Port of Los Angeles, marking the company's first West Coast home port. The Brilliant Lady, a 909-foot vessel that can carry about 2,770 passengers, arrived at the Los Angeles Cruise Terminal on Monday, April 6, and will offer voyages to destinations along the Pacific Coast, Mexico, Canada, and Central America.

Why it matters

The launch of Virgin Voyages' cruises from Los Angeles represents an expansion of the local cruise industry, which generated an estimated $300 million for the regional economy in 2025. The company's focus on adult travelers and its contemporary cruise offerings provide a new option for West Coast travelers.

The details

The Brilliant Lady features more than 20 dining venues, live entertainment, fitness classes, and wellness spaces, in contrast to traditional cruise amenities like buffets and family-oriented activities. Itineraries departing from Los Angeles include stops in Catalina Island, San Diego, San Francisco, Cabo San Lucas, Puerto Vallarta, and Vancouver, as well as a longer 17-night voyage through the Panama Canal to Miami.

  • The Brilliant Lady arrived at the Los Angeles Cruise Terminal on Monday, April 6, 2026.
  • Virgin Voyages began sailing from the Port of Los Angeles for the first time on Monday, April 6, 2026.

The players

Virgin Voyages

An adults-only cruise line that is part of the Virgin Group founded by Richard Branson.

Brilliant Lady

A 909-foot vessel operated by Virgin Voyages that can carry about 2,770 passengers.

Gene Seroka

The Executive Director of the Port of Los Angeles.

Port of Los Angeles

The nation's busiest container port, which saw 241 cruise ship calls and about 1.6 million passengers in 2025.

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What they’re saying

“Virgin Voyages brings a fresh, contemporary cruise product to Los Angeles, and we're proud to welcome them as a new homeport partner.”

— Gene Seroka, Port of Los Angeles Executive Director

The takeaway

The launch of Virgin Voyages' cruises from Los Angeles represents an exciting new chapter for the local cruise industry, providing West Coast travelers with a contemporary, adult-focused cruise option that complements the region's growing popularity as a destination.