LA28 Unveils Verified Ticket Resale Program for 2028 Olympics

Initial local ticket sales underway as organizers aim to balance accessibility and market realities.

Apr. 3, 2026 at 2:41am

Got story updates? Submit your updates here. ›

A cubist, geometric painting depicting fragmented and overlapping shapes in vibrant colors, representing the complex dynamics of the 2028 Olympics ticket sales and resale program.The LA28 organizing committee's verified ticket resale program aims to balance accessibility and market realities for the highly anticipated 2028 Olympics.Los Angeles Today

Los Angeles Olympic organizers have announced a verified ticket resale program set to launch in 2027 for the 2028 Games, designed to provide a secure platform for fans to buy and sell tickets. This comes as the initial phase of ticket sales has begun, prioritizing residents of Southern California with tickets starting at $28 - a nod to the Games' year.

Why it matters

The 2028 Los Angeles Olympics are expected to be one of the largest sporting events in history, drawing significant international interest. Demand for tickets is anticipated to be extremely high, making a well-managed resale market crucial for ensuring access for fans.

The details

The LA28 organizing committee announced the forthcoming resale program this week, which is intended to address potential challenges with unauthorized ticket sales and ensure fair pricing. Details of the program's operation have not yet been released, but LA28 emphasized its commitment to a secure and verified system. The initial sales phase prioritized residents of Southern California, offering a first chance to secure seats for the Games, which will run from July 14-30, 2028.

  • The LA28 organizing committee announced the ticket resale program this week.
  • The initial phase of ticket sales for Southern California residents began earlier this month.
  • The 2028 Olympics will take place from July 14-30, 2028.

The players

LA28 Organizing Committee

The organizing committee responsible for delivering the 2028 Olympic Games in Los Angeles.

Got photos? Submit your photos here. ›

What’s next

The launch of the ticket resale program in 2027 is intended to address potential challenges with unauthorized ticket sales and ensure fair pricing. Details of the program's operation have not yet been released, but LA28 emphasized its commitment to a secure and verified system.

The takeaway

The implementation of the verified resale program and the ongoing ticket sales are key steps in ensuring a successful and accessible 2028 Olympics for athletes and fans alike. As preparations continue, the focus remains on delivering a smooth ticketing experience for the millions of fans hoping to attend the Games.