Mr. Cliff's Premium Spirits Launches Online Sales in Texas

Chilco River Holdings subsidiary expands direct-to-consumer access for its premium bourbon brand

Apr. 1, 2026 at 12:10pm

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Chilco River Holdings, Inc., a beverage company focused on premium spirits, announced that its wholly owned subsidiary Mr. Cliff's Premium Spirits has launched online sales of its Mr. Cliff's Premium Bourbon Whiskey across the state of Texas. Consumers can now purchase the bourbon directly at the brand's website, with delivery timelines of approximately 2-3 days.

Why it matters

The launch marks a significant advancement in Mr. Cliff's direct-to-consumer strategy, making the premium bourbon accessible statewide through compliant online ordering and delivery. As online alcohol sales continue to grow, this move positions Mr. Cliff's for broader retail and national expansion by first building brand awareness and customer loyalty in the key Texas market.

The details

The company emphasized that this achievement follows extensive work with Texas state regulators to ensure full compliance with online alcohol sales and delivery requirements. As online sales ramp up across Texas, the company anticipates increased consumer demand and brand visibility will support expanded distribution opportunities with major brick-and-mortar retailers throughout the state. In parallel, Mr. Cliff's Premium Spirits continues to advance discussions with several high-profile hospitality groups that are currently evaluating the bourbon as a potential house pour.

  • Mr. Cliff's Premium Bourbon is now available for online purchase and delivery across Texas.
  • The company expects to secure purchase orders from hospitality groups this quarter.

The players

Chilco River Holdings, Inc.

A beverage company focused on premium bourbon, luxury tequila, and ready-to-drink cocktail mixers.

Mr. Cliff's Premium Spirits, Inc.

A wholly owned subsidiary of Chilco River Holdings, focused on the development, marketing, and distribution of high-quality premium spirits, including its flagship product, Mr. Cliff's Premium Bourbon Whiskey.

Will Lovett

Chief Executive Officer of Chilco River Holdings.

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What they’re saying

“Reaching this point required a tremendous amount of coordination and persistence. We are proud to have successfully navigated the regulatory framework in Texas to bring Mr. Cliff's Premium Bourbon directly to consumers' doors. This is a foundational step in building a scalable, compliant e-commerce platform that we intend to replicate across additional states.”

— Will Lovett, Chief Executive Officer, Chilco River Holdings

“This is just the beginning. We are seeing strong early traction, with our first round of sales already underway and building momentum. Our strategy is to execute in a disciplined, measured way scaling production, expanding distribution, and strengthening brand partnerships. The work we are doing today in Texas lays the groundwork for broader online availability, with the goal of offering Mr. Cliff's Premium Bourbon in all 50 states.”

— Will Lovett, Chief Executive Officer, Chilco River Holdings

What’s next

The company expects to secure purchase orders from hospitality groups this quarter, which would support increased production and inventory expansion for both in-state and out-of-state distribution.

The takeaway

By launching online sales in the key Texas market, Mr. Cliff's Premium Spirits is positioning its premium bourbon brand for broader retail and national growth, leveraging a disciplined direct-to-consumer strategy to build brand awareness and customer loyalty.