Golden Globes Generates $133.5 Million Economic Impact for Beverly Hills, L.A.

The annual awards show and related events drive significant revenue across hospitality, travel, dining, and more.

Apr. 1, 2026 at 9:23pm

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The 2026 Golden Globes, along with ancillary events leading up to it, generated $133.5 million in economic impact for the city of Beverly Hills and Greater Los Angeles region, according to a report by Greyhill Advisors in partnership with Dick Clark Productions. The economic boost came from spending by Golden Globes attendees and their guests, as well as local operational expenditures to produce the internationally recognized broadcast.

Why it matters

As the entertainment capital of the world, Beverly Hills and Los Angeles continue to benefit from the Golden Globes' unique ability to blend cultural significance with measurable economic value by generating jobs, supporting small businesses, and showcasing the region on an international stage.

The details

The total economic impact reflects spending by Golden Globes attendees and their guests, ancillary events including award dinners, parties and associated celebrations, and local operational expenditures by Dick Clark Productions to produce the broadcast. This translates into dollars injected into the economy and provides real earnings to a variety of professionals that support the broadcast. The 2026 Golden Globes generated $43.9 million in increased employee earnings and supported approximately 550 full-time equivalent jobs.

  • The 2026 Golden Globes took place in January.

The players

Greyhill Advisors

A leading economic analysis consulting firm that partnered with Dick Clark Productions on the economic impact report.

Dick Clark Productions

The world's largest owner and producer of televised live event entertainment programming, including the Golden Globes.

Ben Loftsgaarden

A partner with Greyhill Advisors.

Bill Bracken

The Executive Vice President of Production at Dick Clark Productions.

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What they’re saying

“The scale of the economic impact shows that the Golden Globes is not just an entertainment event, but also an economic event for Beverly Hills and the Los Angeles area.”

— Ben Loftsgaarden, Partner, Greyhill Advisors

“We're incredibly proud of the economic impact the Golden Globes has on our host city. Producing a show of this scale creates hundreds of jobs, supports local businesses, and infuses significant revenue into the surrounding community.”

— Bill Bracken, Executive Vice President of Production, Dick Clark Productions

The takeaway

The Golden Globes has become a powerful economic engine for Beverly Hills and the Greater Los Angeles region, generating millions in revenue, supporting hundreds of jobs, and showcasing the area's world-class entertainment production capabilities on a global stage.