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Dodgers 'Yoshi' Bobblehead Night Sends Ticket Prices Soaring
Crossover promotion between Nintendo star and Dodgers pitcher Yoshinobu Yamamoto drives resale market frenzy
Apr. 1, 2026 at 12:20am
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Ticket prices for the Los Angeles Dodgers' Tuesday night game against the Cleveland Guardians have surged due to a promotion giving away 40,000 'Yoshi' bobbleheads featuring Dodgers pitcher Yoshinobu Yamamoto. The bobblehead, timed to the release of the 'Super Mario Galaxy Movie', has driven resale prices on secondary markets to over $230, outpacing even Lakers game tickets featuring stars like LeBron James.
Why it matters
The Yoshi bobblehead promotion highlights the power of crossover marketing and fan collectibles to drive unprecedented demand and pricing in the sports ticketing market, even for regular season games. It also demonstrates the continued popularity of the Dodgers franchise and their ability to generate excitement around unique giveaways.
The details
The Dodgers are giving away 40,000 'Yoshi' bobbleheads featuring pitcher Yoshinobu Yamamoto, who is nicknamed 'Yoshi', as part of a promotion tied to the upcoming 'Super Mario Galaxy Movie'. Ticket prices on the secondary market have skyrocketed, with the cheapest seat on resale site TickPick going for $172 and the average price hovering near $289. In comparison, tickets to a Lakers game featuring stars like LeBron James are going for just $117.
- The Dodgers-Guardians game is scheduled for Tuesday, April 1, 2026.
- The 'Super Mario Galaxy Movie' is set to be released on Wednesday, April 2, 2026.
The players
Yoshinobu Yamamoto
A Japanese pitcher for the Los Angeles Dodgers who is nicknamed 'Yoshi' and was the 2025 World Series MVP.
Yoshi
The popular Nintendo character featured in the 'Super Mario' video game franchise.
LeBron James
A star player for the Los Angeles Lakers.
What’s next
The Dodgers will distribute the 40,000 Yoshi bobbleheads to fans at the start of the game on Tuesday night.
The takeaway
The Yoshi bobblehead promotion demonstrates the power of crossover marketing and fan collectibles to drive unprecedented demand and pricing in the sports ticketing market, even for regular season games. It highlights the continued popularity of the Dodgers franchise and their ability to generate excitement around unique giveaways.
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