Xbox Celebrates 25 Years with Fanta Crossover

Master Chief and other iconic Xbox characters featured on special edition Fanta cans and bottles.

Mar. 31, 2026 at 2:11pm

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An extreme close-up photograph of a crumpled, metallic Fanta pineapple can with the Halo Master Chief character prominently displayed, using dramatic studio lighting to create a glamorous, high-fashion aesthetic.The special Fanta cans featuring iconic Xbox characters like Master Chief aim to capture the celebratory spirit of the Xbox brand's 25th anniversary.Los Angeles Today

Microsoft is teaming up with Fanta to celebrate the 25th anniversary of Xbox with a series of special edition cans and bottles featuring iconic Xbox characters like Master Chief, as well as a new Fanta Crimson Sour Cherry flavor. Fans will be able to scan QR codes on the packs to unlock in-game rewards and prizes, and a Diablo 4 fan event in Los Angeles will allow players to interact with the Lord of Hatred himself.

Why it matters

This crossover promotion is part of Microsoft's broader efforts to celebrate the 25-year legacy of the Xbox brand, which has become a gaming juggernaut. By partnering with a popular soda brand like Fanta, Xbox is able to reach a wider audience and create unique, collectible merchandise that will appeal to both hardcore fans and casual consumers.

The details

The special Fanta cans and bottles will feature characters from major Xbox franchises like Halo, Forza, Call of Duty, Diablo, and World of Warcraft. Completing challenges via the Fanta Rewards Chest will unlock prizes like Xbox Game Pass subscriptions, controllers, and consoles. Digital in-game items will also be available, such as a Spartan armor set in Halo and a Goblin mount in World of Warcraft. Additionally, a Diablo 4 fan event in Los Angeles will allow players to interact with the Lord of Hatred, Mephisto, who has locked away various prizes.

  • The special Fanta cans and bottles will be available starting April 6, 2026.
  • The Diablo 4 fan event in Los Angeles will take place from May 22-25, 2026.

The players

Microsoft

The multinational technology company that owns the Xbox brand and is celebrating the 25th anniversary of the Xbox console.

Fanta

The popular carbonated soft drink brand that is partnering with Microsoft on this special 25th anniversary promotion.

Master Chief

The iconic protagonist of the Halo video game franchise, who will be featured on one of the special edition Fanta cans.

Mephisto

The Lord of Hatred and one of the Prime Evils from the Diablo video game franchise, who will be the focus of a fan event in Los Angeles.

Simon Cardy

A senior editor at IGN who reported on this Xbox and Fanta crossover promotion.

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What they’re saying

“Ever wanted to see Master Chief longingly looking into the horizon from the confines of a carbonated can? Your dream has finally come true.”

— Simon Cardy, Senior Editor

What’s next

Fans will be able to start scanning QR codes on the special edition Fanta cans and bottles on April 6, 2026 to unlock in-game rewards and prizes. The Diablo 4 fan event in Los Angeles will take place from May 22-25, 2026, allowing players to interact with Mephisto.

The takeaway

This Fanta crossover promotion is a creative way for Microsoft to celebrate the 25-year legacy of the Xbox brand, allowing them to reach a wider audience and create unique, collectible merchandise that will appeal to both hardcore fans and casual consumers.