Hey Tiger Launches Premium-Performing, Value-Driven Diapers and Training Pants Exclusively at Target

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Hey Tiger, a new diaper brand made to protect playtime while helping families save, has launched into the U.S. exclusively at Target with a line of high-performing diapers and training pants starting from only $4.99 per pack. As more parents look for better value in everyday essentials, Hey Tiger enters the category as a new challenger brand, showing parents they don't have to compromise on performance, quality or playtime to save.

Why it matters

With performance rivaling premium brands at a fraction of the cost, Hey Tiger is quickly becoming the go-to diaper for parents who refuse to compromise. The brand's mission to "help families pay less and play more" resonates with modern, value-conscious parents who want high-quality products without the premium price tag.

The details

Hey Tiger diapers are made with DryFit™ Leak Protection and triple-layer leak guards to keep babies and toddlers dry for up to 12 hours. They feature dermatologist-tested, hypoallergenic materials, free of lotions, latex, and fragrance. The diapers have a high waistband and strong grip tabs for a secure, flexible fit. Hey Tiger Training Pants are designed to keep up with active toddlers and support potty training, with a 360° Comfort Waistband, quick-tear sides, and DryFit™ Leak Protection.

• Hey Tiger diapers and training pants are available now exclusively at Target stores across the US and online at Target.com.
• 2-piece sample packs will be available in Target stores at the end of April.

What they’re saying

What’s next

2-piece sample packs of Hey Tiger diapers and training pants will be available in Target stores at the end of April, allowing parents to try the products before committing to a full purchase.