Shari Lucas Transforms Immersive Venues into Sought-After Event Destinations

The 38-year-old national senior director of private events at Meow Wolf is recognized as a BizBash 40 Under 40 honoree.

Mar. 30, 2026 at 3:11pm

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A close-up photograph of a polished, geometric karaoke microphone and stand arranged elegantly on a clean, monochromatic background, representing the abstract concepts of entertainment, connection, and the power of shared experiences.A sleek, modern karaoke microphone and stand symbolize the potential for immersive, experience-led event destinations to bring people together through shared moments of creativity and connection.Los Angeles Today

Shari Lucas, 38, is the national senior director of private events for Meow Wolf, an immersive arts and entertainment company. Based in Los Angeles, Lucas has helped transform Meow Wolf's spaces into high-performing, sought-after event destinations by building scalable sales frameworks, launching new event programs, and driving sustained revenue growth across multiple markets.

Why it matters

Lucas' work at Meow Wolf has influenced how nontraditional venues think about value, storytelling, and return on investment in the events ecosystem. As a respected leader and mentor, she brings a commitment to representation, access, and people-first leadership, helping to build teams, open doors for emerging talent, and prove that immersive experiences can be both culturally meaningful and commercially successful.

The details

Over the past 17 years, Lucas has worked at the intersection of creativity, strategy, and revenue, helping venues turn experiences into meaningful moments and sustainable businesses. For nearly a decade, she has been recruited to help organizations create or elevate their private events and group sales strategies, building teams, structure, and systems that support long-term growth. In her current role at Meow Wolf, she leads national private events and group sales strategy while also contributing to the planning and design of new event spaces.

  • Lucas has worked in the events and entertainment industry for over 17 years.
  • She has been recruited to help organizations with their private events and group sales strategies for nearly a decade.

The players

Shari Lucas

A 38-year-old national senior director of private events for Meow Wolf, an immersive arts and entertainment company based in Los Angeles.

Meow Wolf

An immersive arts and entertainment company that creates large-scale, interactive art installations and experiences.

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What’s next

Lucas plans to continue growing as a senior leader within the event destination and experiential entertainment industry, with the goal of stepping into a chief revenue officer role where she can drive scalable growth, build high-performing teams, and align revenue strategy with brand vision and guest experience. Longer term, she plans to open her own event destination venues, with a focus on elevating the karaoke experience into a thoughtfully designed, experience-led concept.

The takeaway

Shari Lucas' work at Meow Wolf has demonstrated how immersive, experiential venues can be transformed into commercially successful and culturally meaningful event destinations. Her commitment to representation, access, and people-first leadership has also made her a respected mentor in the industry, as she continues to open doors for emerging talent and prove that creativity and commercial success can go hand-in-hand.