Max Pava, 34, Leads Experiential at Little Cinema

The BizBash 40 Under 40 honoree is shaping the future of experiential marketing through innovative, strategic, and impactful work.

Mar. 30, 2026 at 7:09pm

A high-end, photorealistic studio still-life photograph featuring a collection of premium, polished objects arranged elegantly on a clean, monochromatic background, conceptually representing the abstract concepts of creativity, strategy, and impact in the experiential marketing industry.A refined, conceptual still life captures the balance of scale, creativity, and accountability that defines Max Pava's innovative approach to experiential marketing.Los Angeles Today

Max Pava, 34, is the head of experiential for Little Cinema, a Los Angeles-based company focused on original immersive content. Pava's career journey includes producing short films, music videos, and commercials while also working at an immersive theater company. He later joined Little Cinema, where he has produced and overseen experiential work for clients including Disney, ABC, Warner Bros., and Amazon MGM Studios.

Why it matters

Pava's work at Little Cinema demonstrates his ability to balance scale, creativity, and accountability in experiential design. His partnership has directly influenced how the company approaches live storytelling across its campaigns, shaping the future of experiential marketing.

The details

Pava earned his BFA in drama from NYU Tisch, initially pursuing a career in acting. He quickly realized he wanted more agency over his career and began producing alongside auditioning. Through a professor active in the experiential space, Pava was introduced to large-scale brand events, working on projects for Facebook, Sundance, Amazon, and more. In 2019, he joined an LA-based startup focused on original immersive content, but the company didn't survive the pandemic. During that time, Pava became aware of Little Cinema and began freelancing as a producer, quickly transitioning into a full-time role. As in-person experiences returned, Pava's role grew alongside Little Cinema's, and he was promoted to director of client services and then head of experiential, overseeing all live events and experiences as the company continues to scale.

  • Pava joined Little Cinema as a freelance producer in 2019.
  • Pava transitioned into a full-time role at Little Cinema in 2019.
  • Pava was promoted to director of client services at Little Cinema in the years following.
  • Pava was promoted to head of experiential at Little Cinema at the end of 2025.

The players

Max Pava

A 34-year-old head of experiential for Little Cinema, a Los Angeles-based company focused on original immersive content.

Little Cinema

A Los Angeles-based company focused on original immersive content, where Pava currently works as the head of experiential.

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The takeaway

Pava's career journey demonstrates the evolving nature of the experiential marketing industry, where new roles and opportunities continue to emerge. His ability to balance creativity, scale, and accountability has positioned him as a leader shaping the future of this dynamic field.