Grammy-Winning Artist Eric Bellinger Launches on Passes Creator Platform

Bellinger celebrates new single release and joins growing roster of musicians, athletes, and creators on versatile monetization platform.

Mar. 29, 2026 at 5:39am

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Grammy-winning R&B artist Eric Bellinger celebrated the release of his new single 'Cry In Front Of You' and officially launched his creator profile on Passes, a versatile monetization platform for musicians, athletes, comedians, educators, and creatives. Bellinger's decision to join Passes signals a growing trend of major artists turning to creator platforms to monetize their work and deepen fan engagement beyond streaming and social media.

Why it matters

The creator economy is projected to be worth $480 billion by 2027, but musicians have historically been underserved by the platforms driving that growth. Passes aims to solve that by giving artists a direct-to-fan platform where they control the content, the pricing, and the relationship with their audience, allowing them to monetize their creativity in new ways beyond traditional streaming and social media.

The details

Passes is a creator commerce and monetization platform that provides creators with everything they need to run their business in one place, including customizable membership tiers, paid messaging, livestreaming, one-on-one video calls, group chats, a branded merch storefront, analytics and CRM tools, and content protection features. Creators on Passes retain up to 90% of their revenue. The platform was built to serve a wide range of creators, from musicians to athletes to comedians to educators, in contrast to other platforms that cater to specific niches.

  • On March 27, 2026, Eric Bellinger celebrated the release of his new single 'Cry In Front Of You' and officially launched his creator profile on Passes.
  • Passes was founded in 2022 by Lucy Guo, co-founder of Scale AI.

The players

Eric Bellinger

A Grammy-winning singer, songwriter, and producer from Compton, California, currently signed to Capitol Records with a publishing deal through Roc Nation. Bellinger has over 1.5 billion streams worldwide and songwriting credits for major artists like Chris Brown, Usher, and Justin Bieber.

Passes

A creator commerce and monetization platform that gives creators everything they need to run their business in one place, including customizable membership tiers, paid messaging, livestreaming, video calls, group chats, a merch storefront, analytics tools, and content protection features. Creators on Passes retain up to 90% of their revenue.

Lucy Guo

The co-founder of Passes, who previously co-founded Scale AI.

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What’s next

Passes plans to continue expanding its platform and onboarding more creators across music, sports, entertainment, comedy, and education as the creator economy continues to grow.

The takeaway

Eric Bellinger's decision to launch on Passes signals a broader shift in how creators, especially musicians, are thinking about monetization, ownership, and building their businesses in the creator economy. Passes is positioning itself as a versatile platform that gives creators full control, real tools, and the flexibility to monetize their content and fan relationships in new ways beyond traditional streaming and social media.