IMAX Targets 50%+ Margins by 2028 with Global Expansion

CFO Natasha Fernandes outlines IMAX's 2025 growth plan focused on filmmaker partnerships and technology differentiation.

Mar. 28, 2026 at 4:04am

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IMAX Chief Financial Officer Natasha Fernandes detailed the company's strategic priorities for 2025, including deeper relationships with filmmakers, continued investment in the IMAX experience, global network expansion, and a target of over 50% EBITDA margins by 2028.

Why it matters

IMAX's focus on strengthening studio ties and delivering a premium theatrical experience positions the company to capitalize on the rebound in global box office, while its international growth plans could unlock new revenue streams and improve profitability.

The details

Fernandes highlighted two key initiatives for 2025: enhancing relationships with filmmakers to build the IMAX content pipeline, and continuing to differentiate the IMAX experience through production and exhibition technology. She expects more $1 billion global box office hits in 2025 compared to 2022, and cited IMAX's ability to capture a disproportionate share of a film's box office through its 'Filmed for IMAX' program.

  • IMAX reached a record year in 2022.
  • The company is targeting $1.4 billion in global box office for 2025.
  • IMAX aims to expand its global footprint from 1,800 to 4,500 locations.

The players

Natasha Fernandes

Chief Financial Officer of IMAX Corporation.

Eric Handler

Analyst at Roth Capital Partners.

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What they’re saying

“IMAX is coming off what she described as a record year and is focused on building consistent year-over-year growth.”

— Natasha Fernandes, Chief Financial Officer

“Fernandes said the 'Filmed for IMAX' program remains central to IMAX's growth, particularly because using IMAX cameras encourages filmmakers to engage with the company well ahead of release.”

— Natasha Fernandes, Chief Financial Officer

What’s next

IMAX plans to expand its global footprint from 1,800 locations currently to 4,500 locations over the long term, focusing on under-penetrated markets like Australia, Germany, France, and Latin America.

The takeaway

IMAX's strategic focus on strengthening filmmaker partnerships, investing in its premium theater experience, and global expansion positions the company to capitalize on the rebound in box office and achieve its target of over 50% EBITDA margins by 2028.