The Best Denim Brands, According to Our Editors

From retro-inspired pairs to trendier updated silhouettes, these are the styles to shop now and wear forever.

Mar. 27, 2026 at 12:42am

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In a world where fashion trends come and go at lightning speed, denim stands apart as a timeless wardrobe staple. Our editors have rounded up the best denim brands that offer a wide array of flattering fits, washes, and styles - from classic straight leg to the latest denim trends.

Why it matters

Denim is an indispensable piece in any woman's closet, as it is versatile, timeless, and can elevate any outfit. Knowing which denim brands to shop is crucial to finding the perfect pair of jeans that not only fits well but also aligns with one's personal style.

The details

The article highlights several top denim brands, including Mother Denim, Citizens of Humanity, B Sides, Rùadh, Still Here, rag & bone, FRAME, Agolde, Celine, Ossou, Jeanerica, and Jamie Haller. Each brand is praised for its unique offerings, from retro-inspired silhouettes to innovative sustainable practices. The piece also features insights from Town & Country's own fashion experts, Roxanne Adamiyatt and Sophie Dweck, on their personal favorite styles and fits.

  • The article was published on March 27, 2026.

The players

Roxanne Adamiyatt

The Digital Style Director at Town & Country, where she spearheads online coverage across fashion, accessories, jewelry, beauty, and wellness.

Sophie Dweck

The Shopping Editor for Town & Country, where she covers fashion, beauty, and lifestyle, and reports on the latest product launches and sales.

Mother Denim

A Los Angeles-based denim brand that offers a wide array of silhouettes in various washes, colors, and rigidity levels.

Citizens of Humanity

A denim brand known for its rigorous 50-step design process and quality craftsmanship, with each pair going through 40 artisans before being hand-inspected.

B Sides

A denim brand founded by longtime friends and fashion industry veterans Claire Lampert and Stacy Daily, known for its cool yet timeless silhouettes sourced from family-owned mills.

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What they’re saying

“I've never found jeans that fit me better than Mother Denim. I own multiple styles from the brand—including my beloved Hustler Roller Sneak jeans, a pair that convinced me that wide leg jeans are a trend that's here to stay.”

— Emily Burack, Deputy Digital Editor

“The Blaine is also, as it happens, my favorite straight leg denim.”

— Roxanne Adamiyatt, Digital Style Director

“B Sides jeans are really unique, and the denim holds up really well over time. It just looks cooler and cooler the more you wear your pair.”

— Roxanne Adamiyatt, Digital Style Director

The takeaway

This article provides a comprehensive guide to the best denim brands on the market, offering a range of styles, fits, and price points to cater to every fashion preference. By highlighting the expertise and personal insights of Town & Country's fashion editors, readers can confidently navigate the denim landscape and find the perfect pair of jeans to invest in for years to come.