Netflix Raises Subscription Prices Across All Plans

Streaming giant hikes costs for ad-supported, standard, and premium tiers in the U.S.

Mar. 27, 2026 at 2:25pm

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Netflix has announced price increases for all of its subscription plans in the United States. The ad-supported plan will now cost $8.99 per month, up from $7.99. The standard plan has increased from $17.99 to $19.99 per month, while the premium plan has gone up from $24.99 to $26.99 per month. The company has also raised the price for extra members not in the primary household, with the ad-supported tier costing $6.99 per month and the standard/premium tiers costing $9.99 per month.

Why it matters

This is Netflix's first price hike since January 2025 as the streaming giant continues to invest heavily in content, with plans to spend $20 billion on programming in 2026. The price increases come as Netflix faces growing competition from other major streaming services and looks to offset rising production costs.

The details

Netflix announced the price changes on Thursday, March 27, 2026. The ad-supported plan increased by $1 to $8.99 per month, the standard plan went up by $2 to $19.99 per month, and the premium plan rose by $2 to $26.99 per month. The company also raised the price for extra members not in the primary household, with the ad-supported tier costing $6.99 per month (up from $5.99) and the standard/premium tiers costing $9.99 per month (up from $8.99).

  • The price changes went into effect on March 27, 2026.
  • This marks Netflix's first price hike since January 2025.

The players

Netflix

A major global streaming platform that has over 325 million subscribers worldwide as of late 2025.

Warner Bros. Discovery

A media conglomerate that recently announced a merger agreement with Paramount Skydance.

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The takeaway

Netflix's price hikes reflect the company's continued investment in content and its efforts to offset rising production costs amid growing competition in the streaming landscape. As the streaming wars intensify, consumers will likely have to pay more to access their favorite shows and movies on Netflix.