Entertainment Industry Veterans Launch Unified Production Platform

New SaaS-based platform aims to unify production management for content creators of all sizes.

Mar. 27, 2026 at 9:34am

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Three entertainment industry veterans, Mujeebur Rahmansaher, Greg Smith, and An De Vooght, have launched Unified Production Platform (UPP), a next-generation SaaS-based, cloud-native, AI-powered production management platform. UPP is designed to unify casting, payroll, compliance, analytics, and creative workflow into a single intelligent ecosystem for any company producing content, from major studios to independent producers.

Why it matters

The entertainment industry has long lacked a unified, open-market production management platform, forcing companies to rely on disparate, siloed systems or be locked into single-provider models. UPP aims to address this gap by providing a comprehensive, flexible solution that empowers teams of any size to work more efficiently and collaboratively throughout the production lifecycle.

The details

UPP was founded by Mujeebur Rahmansaher, Greg Smith, and An De Vooght, who previously held leadership roles at The TEAM Companies, a prominent payroll and technology provider in the entertainment industry. The trio successfully grew and exited The TEAM Companies, giving them deep expertise in the pain points and needs of the industry. UPP is designed as an open-market software platform, unlike traditional employer-of-record models, allowing any organization producing content to access its production management capabilities.

  • UPP officially launched on March 27, 2026.

The players

Unified Production Platform (UPP)

A SaaS-based, cloud-native, AI-powered production management platform that unifies casting, payroll, compliance, analytics, and creative workflow into a single intelligent ecosystem for content creators.

Mujeebur Rahmansaher

Founder of UPP and former CTO of The TEAM Companies, a leading payroll and technology provider in the entertainment industry.

Greg Smith

Partner at UPP and former COO/CRO of The TEAM Companies.

An De Vooght

Partner at UPP and former Global CFO of The TEAM Companies.

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What they’re saying

“I've spent my entire career inside entertainment production technology—building the systems, solving the problems, and seeing the gaps up close. UPP is the culmination of everything I've learned. We built it as a SaaS platform deliberately—so that any company producing content can access world-class production management without being locked into a single vendor.”

— Mujeebur Rahmansaher, Founder of UPP

“We've been through the full lifecycle—startup to scale to exit. We know what works, what doesn't, and what the industry is missing. UPP is our answer to all of it.”

— Greg Smith, Partner at UPP

“The entertainment industry deserves financial and operational infrastructure that matches its creative ambition. UPP is purpose-built to bring clarity, efficiency, and intelligence to every aspect of production management.”

— An De Vooght, Partner at UPP

What’s next

UPP plans to rapidly expand its customer base and continue enhancing its platform capabilities to meet the evolving needs of the entertainment industry.

The takeaway

UPP's launch represents a significant step forward in providing the entertainment industry with a comprehensive, flexible, and intelligent production management solution that can support companies of all sizes, from major studios to independent producers.