Entertainment Industry Veterans Launch Unified Production Platform

New SaaS-based, cloud-native, AI-powered platform aims to unify production management for studios, agencies, and independent producers.

Mar. 27, 2026 at 2:57am

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Unified Production Platform (UPP) has officially launched, led by founder Mujeebur Rahmansaher and partners Greg Smith and An De Vooght - three entertainment industry veterans who previously built, scaled, and successfully exited one of the industry's most prominent production companies. UPP is a SaaS-based, cloud-native, AI-powered production management platform that unifies casting, payroll, compliance, analytics, and workflow management into a single intelligent ecosystem.

Why it matters

The entertainment industry has long lacked a unified, open-market production management platform, forcing companies to rely on disparate, legacy systems and single-provider models. UPP aims to modernize and streamline production workflows for studios, agencies, brands, streamers, and independent producers of all sizes.

The details

Unlike traditional employer-of-record models tied to a single provider, UPP is an open-market software platform available to any organization producing content. From pre-production to final wrap, UPP empowers teams to work smarter, faster, and more collaboratively through its SaaS-based, cloud-native, and AI-powered capabilities.

  • UPP officially launched on March 27, 2026.

The players

Mujeebur Rahmansaher

Founder of UPP and former CTO of The TEAM Companies, a leading payroll, business affairs, and technology provider serving the entertainment industry.

Greg Smith

Partner at UPP and former COO/CRO of The TEAM Companies.

An De Vooght

Partner at UPP and former Global CFO of The TEAM Companies.

The TEAM Companies

A leading payroll, business affairs, and technology provider serving the advertising, music, live events, and entertainment industries, which was acquired by Cast & Crew in 2022.

Cast & Crew

A provider of payroll and production management services to the entertainment industry, backed by the private equity firm EQT VIII.

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What they’re saying

“I've spent my entire career inside entertainment production technology—building the systems, solving the problems, and seeing the gaps up close. UPP is the culmination of everything I've learned. We built it as a SaaS platform deliberately—so that any company producing content can access world-class production management without being locked into a single vendor.”

— Mujeebur Rahmansaher, Founder of UPP

“We've been through the full lifecycle—startup to scale to exit. We know what works, what doesn't, and what the industry is missing. UPP is our answer to all of it.”

— Greg Smith, Partner at UPP

“The entertainment industry deserves financial and operational infrastructure that matches its creative ambition. UPP is purpose-built to bring clarity, efficiency, and intelligence to every aspect of production management.”

— An De Vooght, Partner at UPP

What’s next

UPP plans to continue expanding its platform and onboarding new customers in the entertainment industry.

The takeaway

UPP represents a significant step forward in modernizing production management for the entertainment industry, providing a unified, open-market platform to streamline workflows and empower teams of all sizes to work more efficiently and collaboratively.