Cineverse Partners with VA Media to Expand YouTube Monetization

The entertainment tech company is teaming up with a social video expert to scale audience growth and revenue across its fandom-focused channels.

Mar. 21, 2026 at 12:36pm

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Cineverse, an entertainment technology company and studio, has announced a strategic partnership with VA Media, a leader in YouTube and social video strategy, channel management, and monetization. Under the agreement, VA Media will work closely with Cineverse to deliver a comprehensive, YouTube-first growth strategy spanning content, channel optimization, and financial modeling. The partnership will focus on building scalable channel architectures, improving discoverability, and unlocking new monetization opportunities across YouTube and adjacent social platforms, starting with Cineverse's popular "Dog Whisperer with Cesar Millan" channel.

Why it matters

YouTube has become a critical platform for both audience development and long-term monetization of film and television libraries. By combining Cineverse's premium content and fandom-driven brands with VA Media's expertise in channel strategy, optimization, and revenue growth, the partnership aims to build scalable YouTube ecosystems that deepen fan engagement and unlock new monetization opportunities.

The details

Under the agreement, VA Media will work closely with Cineverse to deliver a comprehensive, YouTube-first growth strategy spanning both longform and shortform content, channel optimization, and financial modeling. The partnership will focus on building scalable channel architectures, improving discoverability, and unlocking new monetization opportunities across YouTube and adjacent social platforms. This will begin with Cineverse's popular "Dog Whisperer with Cesar Millan" YouTube channel, which is the company's leading revenue generating channel on the platform.

  • The partnership was announced on March 20, 2026.

The players

Cineverse

An entertainment technology company and studio that owns and/or operates a wide range of premium streaming brands, from free, ad-supported streaming television (FAST) channels to YouTube and other social video channels, to ad-supported video-on-demand (AVOD) and subscription video-on-demand (SVOD) apps.

VA Media

A global media company headquartered in Australia and Los Angeles, specializing in AVOD and social video monetization. VA Media is a leading entertainment partner for film and television on YouTube, providing distribution, managed services, and YouTube strategy to leading studios, producers and distributors.

Philip Bellezza

Vice President of Strategic Growth at Cineverse.

Mark Ashbridge

CEO of VA Media.

Dog Whisperer with Cesar Millan

Cineverse's leading revenue generating YouTube channel.

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What they’re saying

“YouTube has become a core component of the distribution and discovery ecosystem for premium content. VA Media's expertise is already accelerating our growth on this platform and the broader social landscape by scaling audience development, strengthening channel performance, and expanding monetization across our portfolio of fandom-focused streaming brands, beginning with Dog Whisperer.”

— Philip Bellezza, Vice President of Strategic Growth at Cineverse

“Cineverse has built an impressive portfolio of premium content and fandom-driven brands, and we see a significant opportunity to expand their reach across YouTube and the broader social video ecosystem. YouTube has become a critical platform for both audience development and long-term monetization of film and television libraries. By combining Cineverse's content with VA Media's expertise in channel strategy, optimization, and revenue growth, we're focused on building scalable YouTube ecosystems that deepen fan engagement and unlock new monetization opportunities. Beginning with Dog Whisperer, we're excited to partner with the Cineverse team to accelerate growth across their channel portfolio.”

— Mark Ashbridge, CEO of VA Media

What’s next

The partnership between Cineverse and VA Media is expected to expand to additional Cineverse YouTube channels beyond the initial focus on "Dog Whisperer with Cesar Millan" in the coming months.

The takeaway

This partnership demonstrates the growing importance of YouTube as a critical platform for content creators and entertainment companies to build audiences, deepen fan engagement, and unlock new revenue streams. By combining Cineverse's premium content with VA Media's social video expertise, the two companies are poised to drive significant growth and monetization across Cineverse's fandom-focused YouTube channel portfolio.