Tru Creative Agency Partners with NEWH for Rebrand and Digital Transformation

The 40-year-old global hospitality network will get a comprehensive brand refresh and new digital platform.

Mar. 19, 2026 at 1:26pm

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Tru Creative Agency has entered a strategic partnership with NEWH, Inc., The Global Hospitality Network, to lead a full organizational rebrand and digital transformation. The engagement includes a comprehensive brand refresh, a new global website, and the implementation of an integrated membership platform designed to better serve NEWH's international community. The platform has a public launch planned for spring 2026.

Why it matters

This partnership marks a significant step forward for both organizations. NEWH continues to evolve as a global leader in hospitality networking, education, and scholarships, while Tru Creative has been selected to align the organization's visual identity, voice, and digital infrastructure with its scale and impact.

The details

NEWH was founded in Los Angeles in 1984 by Shelia Lohmiller as the Network of Executive Women in Hospitality. Over four decades, the organization's mission expanded to students, emerging professionals, and the entire international hospitality ecosystem. Tara Witt, Creative Director of Tru Creative Agency, has served NEWH in multiple capacities over the years and will now work as a Strategic Advisor to the organization's Board of Directors and Executive Committee. The goal is to create greater clarity, alignment, and accessibility for NEWH's chapters and members worldwide while positioning the organization for continued growth.

  • NEWH was founded in Los Angeles in 1984.
  • The new digital platform is planned for a public launch in spring 2026.

The players

Tru Creative Agency

A strategy-led marketing and branding firm that helps individuals and organizations lead with clarity.

NEWH, Inc.

A global nonprofit organization dedicated to scholarship, education, and business networking within the hospitality industry.

Tara Witt

The Creative Director of Tru Creative Agency who has served NEWH in multiple capacities over the years and will now work as a Strategic Advisor to the organization's Board of Directors and Executive Committee.

Hillary Eggebrecht

The Vice President of Communications for NEWH, Inc.

Shelia Lohmiller

The founder of NEWH, Inc. in 1984.

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What they’re saying

“NEWH has shaped my career in ways that are both visible and invisible. It gave me access to rooms I did not know I belonged in, relationships that changed my trajectory, and a front-row seat to the generosity of this industry. To now support the organization at a strategic level is both professionally significant and personally meaningful.”

— Tara Witt, Creative Director, Tru Creative Agency

“NEWH is proud to partner with Tru Creative Agency at an important point in our organization's growth. As our global network continues to expand, it's critical that our brand and digital presence reflect the strength and professionalism of our community. This initiative will create greater clarity, alignment, and accessibility for our chapters and members worldwide while positioning NEWH for continued growth.”

— Hillary Eggebrecht, Vice President of Communications, NEWH, Inc.

What’s next

The new digital platform is planned for a public launch in spring 2026.

The takeaway

This partnership between Tru Creative Agency and NEWH, Inc. signals the hospitality network's continued evolution as a modern, progressive organization positioned for long-term growth, with a refreshed brand and digital presence that will better serve its global community of hospitality professionals.