Swarovski Achieves 6% Growth To $2.26 Billion In 2025

Growth was broad-based across all regions and channels, led by a 10% rise in North America.

Mar. 19, 2026 at 10:50am

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The family-owned Swarovski Crystal Business reported 6% year-on-year organic growth in 2025, reaching more than €1.97 billion (about $2.26 billion) in revenue. The increase was supported by a 9% rise in like-for-like sales across its retail and online businesses globally, with comparable growth recorded in nine of its top 10 markets. Growth was broad-based across all regions and channels, led by a 10% rise in North America.

Why it matters

Swarovski's strong financial performance in 2025 demonstrates the company's ability to navigate a challenging operating environment and execute its turnaround strategy effectively. As a family-owned business, Swarovski's results are closely watched as an indicator of the broader luxury and crystal goods market.

The details

Swarovski's total revenue of €1.969 billion in 2025 represents a 3.3% increase over its 2024 revenue of €1.906 billion. The company's business-to-consumer jewelry division continued to outperform the broader market, while its B2B segment benefited from renewed commercial plans and optimized manufacturing capacity. EBITDA rose 12% year on year, accompanied by strong cash conversion.

  • Swarovski reported its 2025 financial results on March 19, 2026.

The players

Swarovski Crystal Business

A family-owned company that designs, manufactures and sells crystal and zirconia, as well as market and sell lab-grown diamond jewelry through Swarovski Created Diamonds.

Alexis Nasard

The CEO of Swarovski, who joined the company in 2022 as its first non-family CEO.

Giovanna Engelbert

Swarovski's global creative director.

Ariana Grande

Swarovski's global ambassador.

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What’s next

Swarovski plans to continue executing its 'LUXignite' strategy, aimed at enhancing the customer experience through immersive retail, in the face of a challenging operating environment expected in 2026.

The takeaway

Swarovski's strong financial performance in 2025, marked by broad-based growth, improved profitability, and increased brand desirability, demonstrates the company's ability to navigate a difficult market and execute its turnaround strategy effectively as a family-owned business in the luxury crystal goods industry.