Cécred Launches New Styling Collection for Healthy, High-Performance Looks

The brand's latest release blends innovation and generational wisdom to deliver styles that withstand heat, humidity, and more without compromising hair health.

Mar. 19, 2026 at 11:07am

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Expanding its award-winning haircare line, Cécred introduces the highly anticipated Styling Collection, featuring six transformative stylers and one tool for high-performance styles without compromising hair health. The collection is powered by StemShield Complex, made of shape-memory polymers, plant stem cell lipids, and black honey fermentation, which protects hair from 450°F heat, humidity, pollution, and styling-related damage.

Why it matters

Historically, hair styling has always come with a compromise between performance and hair health, leaving hair vulnerable to damage. Cécred's new Styling Collection aims to address this unmet need by delivering long-lasting styles without sacrificing the integrity of the hair.

The details

The comprehensive Styling Collection includes products to prep, volumize, silken and hold, ranging in price from $18 to $38. Key products include the Thermal Shield Mist, Heat Activated Silk Glaze, Volumizing Mousse, Flexible Hold Hairspray, Wrap & Set Foam, and Strong Hold Gel. The collection also features the new Edge Brush, a dual-sided tool for shaping edges, smoothing swoops, and taming flyaways.

  • The Styling Collection launched exclusively on cecred.com on March 19, 2026.
  • The collection will have a wider release at Ulta Beauty on April 5, 2026.

The players

Cécred

A transformational haircare brand that blends patent-pending technology with generational wisdom to empower hair journeys.

Beyoncé Knowles-Carter

The founder of Cécred, who has asked her hair to withstand extreme conditions throughout her career, leading her to develop the Styling Collection to deliver high-performance styles without compromising hair health.

Ms. Tina Knowles

The Vice Chairwoman of Cécred, who as a salon owner and hairstylist emphasized the importance of not just delivering the final look, but also respecting the integrity of the hair during the styling process.

Grace Ray

The CEO of Cécred, who stated that this Styling Collection launch represents a significant, strategic expansion for the brand as it aims to meet consumers at an important stage of their routine.

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What they’re saying

“Throughout my career, I've asked my hair to do the impossible, from snatched ponytails to big-body blowouts in the extremes–heat, rain, humidity, but it always came with a tradeoff. I could never find products that let me have healthy hair, and hair that does the most.”

— Beyoncé Knowles-Carter, Founder, Cécred

“As a salon owner and hairstylist it's important to not just focus on delivering the final look; it's also how you get there. Without healthy hair the style doesn't look good–split ends, breakage, dull, dry hair-all of that can ruin a good style, especially when you add over manipulation and excess heat to the mix.”

— Ms. Tina Knowles, Vice Chairwoman, Cécred

“This launch represents a significant, strategic expansion for Cécred. Styling is one of the largest and most performance-driven segments in haircare, yet it has historically asked consumers to choose between results and healthy hair. We're delivering a collection validated through rigorous performance testing with stylists, scientists, and consumers, paired with new platform technology that supports your hair's health.”

— Grace Ray, CEO, Cécred

What’s next

The Cécred Styling Collection will have a wider release at Ulta Beauty stores on April 5, 2026, following its initial launch on the brand's website.

The takeaway

Cécred's new Styling Collection aims to revolutionize the haircare industry by delivering high-performance styling products that protect hair health, addressing a longstanding compromise between style and hair integrity. The brand's commitment to innovation and consumer needs positions it as a leader in the prestige haircare category.