Cinnabon Cuts Ties With 'The Bachelorette' and 'The Secret Lives of Mormon Wives' Amid Domestic Violence Probe

The bakery chain ended its partnerships with the reality shows following allegations against cast member Taylor Frankie Paul.

Mar. 17, 2026 at 10:09pm

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Cinnabon has terminated its collaborations with the reality shows 'The Bachelorette' and 'The Secret Lives of Mormon Wives' in light of allegations of domestic violence between cast member Taylor Frankie Paul and her ex-boyfriend Dakota Mortensen. The Draper City Police Department in Utah is investigating the recent incident, leading Cinnabon to reassess the partnerships as they no longer align with the brand's values.

Why it matters

The decision by Cinnabon to cut ties with the two reality shows highlights the growing scrutiny and consequences faced by public figures accused of domestic violence. As a prominent brand, Cinnabon's move signals that it will not tolerate such allegations, even against high-profile reality TV personalities.

The details

Cinnabon had unveiled a new Swirled Soda product inspired by the 'Mormon Wives' cast and carried cup sleeves and packaging themed around both 'The Bachelorette' and 'Mormon Wives.' However, the company has now ended these partnerships due to the recent domestic violence allegations against Taylor Frankie Paul. Production on Season 5 of 'The Secret Lives of Mormon Wives' has been paused during the police investigation, though it is expected to resume soon with little impact on the release timeline.

  • On March 9, Cinnabon unveiled the new Swirled Soda product.
  • On March 17, Cinnabon announced it was terminating its collaborations with 'The Bachelorette' and 'The Secret Lives of Mormon Wives.'

The players

Cinnabon

A bakery chain that had partnered with the reality shows 'The Bachelorette' and 'The Secret Lives of Mormon Wives' on branded products.

Taylor Frankie Paul

The lead cast member of 'The Secret Lives of Mormon Wives' who is the subject of a domestic violence investigation.

Dakota Mortensen

Taylor Frankie Paul's ex-boyfriend who is involved in the domestic violence investigation.

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What’s next

The Draper City Police Department in Utah is continuing its investigation into the domestic violence allegations against Taylor Frankie Paul. Production on Season 5 of 'The Secret Lives of Mormon Wives' is expected to resume soon once the investigation is complete.

The takeaway

Cinnabon's decision to cut ties with the reality shows highlights how allegations of domestic violence can have serious consequences for public figures and the brands associated with them. It demonstrates that companies are increasingly unwilling to be associated with such controversies, even for high-profile reality TV personalities.