Mob Entertainment Launches Official Poppy Playtime Merchandise Store

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Mob Entertainment, the studio behind the viral indie horror game Poppy Playtime, has launched a new online store dedicated to officially licensed Poppy Playtime merchandise. The store, PlaytimeCo.Store, gives fans around the world a centralized destination to purchase collectibles, apparel, and exclusive items inspired by the hit franchise, including new products tied to the recently released Chapter 5.

Why it matters

The launch of the new online store reflects Mob Entertainment's efforts to expand the Poppy Playtime franchise and provide more ways for fans to engage with the popular horror series, which has attracted millions of players and viewers since its debut. The store will serve as a hub for future merchandise drops, exclusive releases, and limited collectibles.

The details

The new storefront, PlaytimeCo.Store, enables fans anywhere in the world to easily browse and purchase official Poppy Playtime merchandise, ensuring that fans everywhere can access authentic products directly from the creators. Launching with the new storefront is a line of exclusive Poppy Playtime: Chapter 5 products, including plushies and a wide range of apparel.

• Poppy Playtime: Chapter 5 launched on February 18, 2026.
• The new online store, PlaytimeCo.Store, launched on March 16, 2026.

What they’re saying

What’s next

The new online store, PlaytimeCo.Store, will serve as a hub for future merchandise drops, exclusive releases, and limited collectibles, giving fans the chance to secure special items tied to new experiences, characters, and major franchise milestones.