Mob Entertainment Launches Official Poppy Playtime Merchandise Store

New online shop offers exclusive apparel, collectibles, and more for hit horror game franchise

Mar. 16, 2026 at 6:35pm

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Mob Entertainment, the studio behind the viral indie horror game Poppy Playtime, has launched a new official online merchandise store called PlaytimeCo.Store. The store will offer fans around the world a centralized destination to purchase officially licensed Poppy Playtime collectibles, apparel, and exclusive items, including a line of merchandise tied to the recent launch of Chapter 5 of the game.

Why it matters

The launch of the new online store reflects Mob Entertainment's commitment to expanding the Poppy Playtime franchise and creating new ways for fans to engage with the world of Playtime Co. The store will serve as a hub for future merchandise drops, exclusive releases, and limited collectibles, giving fans access to authentic products directly from the creators.

The details

The new Poppy Playtime merchandise store will include a line of exclusive items for Chapter 5, including plushies and a wide range of apparel. Designed with the global community in mind, the store enables fans anywhere in the world to easily browse and purchase official merchandise. The storefront will also serve as a hub for future merchandise drops, exclusive releases, and limited collectibles.

  • Poppy Playtime: Chapter 5 launched on February 18, 2026.

The players

Mob Entertainment

The powerhouse behind the viral indie horror phenomenon Poppy Playtime, which has grown into a global phenomenon attracting millions of players and viewers.

Benjamin Weaver

The Senior Manager of Commerce at Mob Entertainment, who stated that the launch of Chapter 5 felt like the perfect moment to refresh the merchandise offering and give fans more ways to connect with Poppy Playtime.

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What they’re saying

“The launch of Chapter 5 felt like a perfect moment to refresh our merchandise offering and give our fans even more ways to connect with Poppy Playtime.”

— Benjamin Weaver, Senior Manager, Commerce, Mob Entertainment

What’s next

The console launch of Poppy Playtime: Chapter 5 is planned for later in 2026.

The takeaway

Mob Entertainment's launch of the official Poppy Playtime merchandise store demonstrates the studio's commitment to expanding the franchise and providing fans with more ways to engage with the beloved horror game series.